Senior Content & Thought Leadership Manager

ASC Global; United States; Hybrid; GBP 65,000 - 90,000; Full time

Job summary

ASC Global in the United Kingdom is seeking a Senior Content & Thought Leadership Manager to build and run our B2B thought leadership from the ground up. This is a strategic, executive-facing role that goes beyond social media.

You will shape two voices—the CEO's personal thought leadership and ASC Global's corporate narrative—interviewing experts, translating complex topics into publishable content, and driving a data-led content program that supports pipeline.

Qualifications

• 5-8+ years in B2B content, editorial or thought leadership in a technical industry.
• Strong writing and editing to clarify complex subjects for executives.
• Proven ability to ghostwrite or shape executive voice.
• Commercial focus with pipeline and revenue impact.

Responsibilities

• Build and run ASC Global's thought leadership from the ground up.
• Shape two voices: CEO's personal LinkedIn presence and ASC Global's narrative.
• Interview with internal experts and translate insights into publishable content.
• Track trends and develop clear points of view on AI infrastructure, data centres, semiconductors, and supply-chain disruptions.
• Turn data into insights and develop proprietary trends for publication.
• Create content across reports, articles, LinkedIn posts, newsletters, carousels, and video concepts.
• Scale ideas into campaigns across LinkedIn, website, email and other channels.
• Measure impact: followers, engagement, website traffic, inbound enquiries and revenue influence.
• Lead and mentor a Junior Content/Social Media Coordinator and coordinate freelancers.

Skills

B2B content strategy

Thought leadership

Interviewing experts

Editing/writing

Data storytelling

Team leadership

Campaign planning

Tools

LinkedIn analytics

Job description

Senior Content & Thought Leadership Manager

ASC Global | Remote / Hybrid | Full-time

Most content in our industry is forgettable. We want to change that.

ASC Global works at the centre of the global electronic components supply chain. We help OEMs, manufacturers, data-centre operators and MRO organisations find hard-to-source, end-of-life and shortage parts. Every day we see what is really happening in the market, and we want to start telling that story.

We're looking for a senior B2B content leader to build and run our thought leadership from the ground up. This is not a social media role. It's for someone who understands a complex technical industry, finds the story nobody else is telling, and makes engineers and procurement executives stop scrolling.

What you'll do

• Build two voices. Shape and grow our CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy.
• Interview and translate. Meet regularly with our CEO and internal experts. Turn their opinions, experience and market observations into sharp, publishable content.
• Own the big ideas. Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption, and develop clear points of view on them.
• Turn data into insight. Work with ASC's internal data to find proprietary trends worth publishing, without exposing confidential customer information.
• Create content that earns attention. Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts, with headlines and hooks that executives actually read.
• Multiply every idea. Turn one major report into a full campaign across LinkedIn, Instagram, our website, email and other channels.
• Prove it works. Track followers, engagement, website traffic, inbound enquiries, RFQs and, ultimately, revenue generated by content.
• Lead a small team. Manage and mentor a Junior Content/Social Media Coordinator, and coordinate freelance video and design talent.

Who you are

• You have 5-8+ years of B2B content, editorial or thought leadership experience in a technical industry. Relevant areas include semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar.
• You're a strong writer and editor who can make complex subjects clear and compelling without dumbing them down.
• You're a natural interviewer. You know how to draw out a subject-matter expert's best thinking and shape it into a narrative.
• You're research-driven and curious. You read industry news because you want to, not because you have to.
• You've ghostwritten or built an executive's personal brand before, and you can capture someone else's voice.
• You think commercially. You care about pipeline and revenue, not just likes.
• You're comfortable working directly with leadership and owning a strategy end to end.

Nice to have

• Exposure to procurement, supply chain or the independent distribution market
• Experience producing data-led reports or market research
• Familiarity with LinkedIn analytics, CRM attribution and email platforms

This role is not for you if

• You'll report directly to the CEO, with real influence and a seat at the table.
• You'll build a function from scratch, with a team and a budget behind you.
• You'll get first-hand access to market intelligence most content professionals never see.
• Compensation is competitive and based on experience and industry knowledge.