Senior Content & Thought Leadership Manager

ASC Global; Florida; Remote; USD 120,000 - 170,000; Full time

Benefits offered by this job

Remote work

Job summary

ASC Global, founded in Florida, is a service-oriented, broad-line distributor of electronic components with global offices. We are seeking a senior B2B content leader to build our thought leadership from the ground up. This remote role reports to leadership and focuses on content that informs engineers and procurement executives.

You're a strong writer, interview expert, and research-driven. You will shape two voices, turn insights into publishable content, and lead a small team to produce

Qualifications

• 5–8+ years in B2B content, editorial or thought leadership in a technical industry.
• Strong writing and editing ability to make complex subjects clear and compelling.
• You can draw out experts and shape ideas into a narrative.
• Research-driven with industry news habit.
• You've ghostwritten or built an executive's personal brand.
• You think commercially and care about pipeline and revenue.
• You can own strategy end-to-end with leadership.

Responsibilities

• Build two voices and shape the CEO's LinkedIn presence alongside ASC Global's strategy.
• Interview leaders and translate opinions into publishable content.
• Own big ideas, track trends, and develop clear POVs.
• Turn data into insights without exposing confidential information.
• Create content that earns attention: reports, articles, posts, newsletters, carousels, and video concepts.
• Multiply ideas into campaigns across channels.
• Prove impact with followers, engagement, traffic, inquiries and revenue.
• Lead and mentor a Junior Content/Social Media Coordinator and freelancers.

Skills

B2B content

Editorial skills

Interviewing

Research-driven

Executive ghostwriting

Strategic thinking

Content strategy

Data interpretation

Tools

LinkedIn analytics

CRM attribution

Email platforms

Job description

Senior Content & Thought Leadership Manager

ASC Global, founded in 1996 in Florida, is a service-oriented, broad-line stocking distributor of electronic components with offices all over the world. We operate with ONE philosophy: \"What is important to the client is important to ASC\".

ASC Global is the premier global supply chain partner for technology-driven companies as we provide solutions in electronic component distribution. We are known for our experience and market insight, as well as our up-front, can-do, and responsive approach to service with an unwavering dedication to quality.

Job Description

This is a remote position.

Senior Content & Thought Leadership Manager

ASC Global | Remote / Hybrid | Full-time

Most content in our industry is forgettable. We want to change that.

ASC Global works at the centre of the global electronic components supply chain. We help OEMs, manufacturers, data-centre operators and MRO organisations find hard-to-source, end-of-life and shortage parts. Every day we see what is really happening in the market, and we want to start telling that story.

We're looking for a senior B2B content leader to build and run our thought leadership from the ground up. This is not a social media role. It's for someone who understands a complex technical industry, finds the story nobody else is telling, and makes engineers and procurement executives stop scrolling.

What you'll do

• Build two voices. Shape and grow our CEO's personal LinkedIn presence alongside ASC Global's thought leadership strategy.


• Interview and translate. Meet regularly with our CEO and internal experts. Turn their opinions, experience and market observations into sharp, publishable content.


• Own the big ideas. Track trends in AI infrastructure, data centres, semiconductors, component shortages, EOL products, MRO, energy infrastructure and supply-chain disruption, and develop clear points of view on them.


• Turn data into insight. Work with ASC's internal data to find proprietary trends worth publishing, without exposing confidential customer information.


• Create content that earns attention. Produce industry reports, articles, LinkedIn posts, newsletters, carousels and video concepts, with headlines and hooks that executives actually read.


• Multiply every idea. Turn one major report into a full campaign across LinkedIn, Instagram, our website, email and other channels.


• Prove it works. Track followers, engagement, website traffic, inbound enquiries, RFQs and, ultimately, revenue generated by content.


• Lead a small team. Manage and mentor a Junior Content/Social Media Coordinator, and coordinate freelance video and design talent.

Who you are

• You have 5-8+ years of B2B content, editorial or thought leadership experience in a technical industry. Relevant areas include semiconductors, electronic components, data centres, AI infrastructure, industrial, manufacturing, aviation or similar.


• You're a strong writer and editor who can make complex subjects clear and compelling without dumbing them down.


• You're a natural interviewer. You know how to draw out a subject-matter expert's best thinking and shape it into a narrative.


• You're research-driven and curious. You read industry news because you want to, not because you have to.


• You've ghostwritten or built an executive's personal brand before, and you can capture someone else's voice.


• You think commercially. You care about pipeline and revenue, not just likes.


• You're comfortable working directly with leadership and owning a strategy end to end.

Nice to have

• Exposure to procurement, supply chain or the independent distribution market


• Experience producing data-led reports or market research


• Familiarity with LinkedIn analytics, CRM attribution and email platforms

This role is not for you if

• You'll report directly to the CEO, with real influence and a seat at the table.


• You'll build a function from scratch, with a team and a budget behind you.


• You'll get first-hand access to market intelligence most content professionals never see.


• Compensation is competitive and based on experience and industry knowledge.