Senior Content Marketing Leader - AI-Driven Strategy

LinkedIn; California; Hybrid; USD 157,000 - 245,000; Full time

Job summary

LinkedIn seeks a Principal Content Marketing Manager to shape LinkedIn Learning Career Hub content strategy, delivering authority and valuable insights across talent leaders. You will translate complex topics into compelling narratives, build audience-first programs, and drive measurable business impact.

The role requires expert editorial judgment, cross-functional leadership, and a track record in SaaS/HR tech content marketing, with hybrid work in major U.S. cities.

Qualifications

• 10+ years of experience in content marketing, editorial strategy, thought leadership, brand storytelling, journalism, communications, or related disciplines.
• Experience developing audience-first content strategies and integrated editorial programs across multiple channels and formats.
• Experience translating complex business, technology, or market topics into clear, engaging narratives for senior audiences.
• Experience leading complex, cross-functional initiatives and influencing stakeholders across multiple teams without formal authority.
• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field, or equivalent experience.

Responsibilities

• Develop audience-first content marketing strategies that connect business priorities, customer needs, market insights, thought leadership, and product narratives across the LinkedIn Talent Solutions portfolio.
• Identify and shape distinctive editorial territories where LinkedIn can contribute a credible point of view, build sustained authority, and create value for talent and business decision-makers.
• Translate complex topics related to talent, learning, skills, work, and AI into clear, compelling narratives and content experiences across web, editorial, social, video, email, executive, and partner channels.
• Build integrated content programs that connect flagship thought leadership, customer stories, product narratives, executive perspectives, and always-on content into a cohesive ecosystem rather than a series of standalone assets.
• Create strategic briefs, editorial frameworks, and content plans that align Integrated Marketing, Product Marketing, Communications, Brand, Creative, Lifecycle Marketing, and agency partners around shared audience and business objectives.
• Develop scalable approaches for translating research, customer insight, subject-matter expertise, and existing intellectual property into multiple high-value formats and experiences.
• Partner with executives, customers, creators, and subject-matter experts to uncover differentiated perspectives and develop credible, engaging thought leadership and market storytelling.
• Evolve content strategy for an AI-driven discovery environment, applying modern search, content architecture, structured content, and emerging optimization practices to improve visibility, authority, and audience value.
• Define success metrics, evaluate content performance, and use audience signals and business data to continuously improve editorial priorities, content investments, and distribution strategies.
• Champion AI-first ways of working, using AI and agentic workflows to accelerate research, insight development, content creation, optimization, measurement, and operational efficiency while maintaining strong human judgment and editorial standards.

Skills

Content strategy

Editorial leadership

Audience strategy

Strategic storytelling

Thought leadership

Education

Bachelor's degree in Marketing, Communications, Journalism, Business, or related field

Job description

LinkedIn seeks a Principal Content Marketing Manager to shape LinkedIn Learning Career Hub content strategy, delivering authority and valuable insights across talent leaders. You will translate complex topics into compelling narratives, build audience-first programs, and drive measurable business impact.

The role requires expert editorial judgment, cross-functional leadership, and a track record in SaaS/HR tech content marketing, with hybrid work in major U.S. cities.