Senior Content Strategy Lead - Multi-Channel

Romph Pou Agency; Shreveport (LA); On-site; USD 70,000 - 90,000; Full time

Job summary

Romph & Pou Agency in Shreveport, LA seeks a Senior Content Manager to lead content strategy across web, social, email, and traditional marketing materials. You will plan editorial calendars, write and edit content, and ensure consistent brand messaging across client communications.

You will collaborate with creative, digital, and account teams to align content with campaign objectives, optimize for search and performance, and meet deadlines.

Qualifications

• Content strategy, editorial calendar planning and multi-channel roadmaps.
• Strong writing/editing abilities for web, social, and marketing materials.
• Experience with digital marketing, content marketing, SEO, and conversion.
• Ability to conduct audience research and inform messaging with data.
• Experience managing content projects in a fast-paced agency environment.
• Proficiency with CMS, social platforms, and basic analytics.
• Leadership skills with mentoring or supervising content creators.
• Bachelor's degree in Marketing, Communications, Journalism, English, or related field.
• Prior agency or multi-brand experience with integrated campaigns.

Responsibilities

• Plan editorial calendars across web, social, email, and print materials.
• Write and edit content ensuring brand voice and clarity.
• Oversee brand messaging across client communications.
• Ensure consistency and quality across all materials.
• Collaborate with creative, digital, and account teams.
• Optimize content for search, engagement, and conversion.
• Mentor junior content staff and manage projects.
• Analyze content performance and recommend improvements.

Skills

Content strategy

Editorial calendars

Writing & editing

Digital marketing

Audience research

Project management

CMS

Leadership

Communication

Multi-brand campaigns

Education

Bachelor’s degree in Marketing, Communications, Journalism, English, or related field

Tools

CMS

Social media platforms

Analytics tools

Job description

Romph & Pou Agency in Shreveport, LA seeks a Senior Content Manager to lead content strategy across web, social, email, and traditional marketing materials. You will plan editorial calendars, write and edit content, and ensure consistent brand messaging across client communications.

You will collaborate with creative, digital, and account teams to align content with campaign objectives, optimize for search and performance, and meet deadlines.