Global Marketing & Brand Program Manager - Strategy & Execution

Caterpillar; Irving (TX); On-site; USD 148,000 - 222,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

Paid time off

401(k) savings plans

Health Savings Account (HSA)

Flexible Spending Accounts (FSAs)

Career development

Incentive bonus

Parental leave

Tuition reimbursement

Job summary

Caterpillar is seeking a Program Manager within Cat Digital to lead and coordinate strategic programs across the Marketing & Brand organization. You will translate priorities into actionable plans, establish governance, track progress, and drive data-driven decisions to achieve business outcomes.

This role partners with senior leaders, manages dependencies, and fosters cross-functional collaboration to ensure timely delivery and impactful results.

Qualifications

• Bachelor’s degree in business administration, Marketing, Communications, Project Management, or a related field OR equivalent working experience.
• Experience in program management, project management, marketing operations, business operations, or strategic planning, preferably supporting complex, cross-functional initiatives.
• Demonstrated experience leading multiple strategic programs or initiatives simultaneously, including developing project plans, milestones, deliverables, timelines, and success measures.
• Strong ability to translate business and organizational strategy into actionable program plans with clearly defined objectives, responsibilities, and measurable outcomes.
• Experience establishing and managing program governance, operating rhythms, business reviews, and stakeholder communication processes.
• Proven ability to lead cross-functional teams and influence stakeholders without direct authority, including partnering with senior leaders and teams across multiple functions.
• Strong project and program management skills, including identifying dependencies, managing risks, resolving issues, and driving initiatives through completion.
• Strong analytical and problem-solving skills, with the ability to interpret data, identify trends, develop insights, and make recommendations to leadership.
• Excellent written, verbal, presentation, and executive communication skills, with the ability to communicate complex information clearly to different audiences.
• Demonstrated ability to facilitate leadership discussions, business reviews, planning sessions, and cross-functional working meetings.
• Proven ability to drive accountability and follow-through across stakeholders, ensuring commitments, milestones, and business objectives are achieved.
• Experience developing or improving standardized processes, program frameworks, and ways of working that increase consistency and effectiveness across teams.
• Strong relationship-building skills with demonstrated success serving as a liaison between teams, functions, and leadership.
• Proficiency with common program management, collaboration, and reporting tools such as Microsoft Excel, PowerPoint, Power BI, Microsoft Teams, SharePoint, or comparable platforms.

Responsibilities

• Lead and coordinate strategic programs and initiatives that support Marketing & Brand objectives.
• Translate organizational priorities into actionable program plans with defined milestones, accountability, and success measures.
• Establish and manage governance processes, operating rhythms, business reviews, and leadership forums to support program execution.
• Monitor program performance, identify risks and dependencies, and drive resolution of issues that may impact delivery.
• Facilitate cross-functional collaboration and integration across teams to ensure alignment on priorities and objectives.
• Partner with leaders to track progress against strategic goals and business outcomes.
• Develop and maintain reporting, metrics, dashboards, and performance measures to support informed decision making.
• Analyze data, identify trends, and provide recommendations that improve program effectiveness and organizational performance.
• Coordinate planning activities and ensure successful execution of organizational initiatives.
• Drive accountability and follow-through across stakeholders to achieve intended business results.
• Organizing and coordinating processes and procedures for all project teams to follow within the program.
• Serving as a liaison and building bridges among project teams within the program.
• Planning and monitoring program development to ensure that quality standards and goals are achieved.
• Managing all aspects of an organizational program to ensure projects within the program are implemented, accepted and accomplished within a set deadline.

Skills

Program management

Cross-functional leadership

Stakeholder management

Analytical thinking

Executive communication

Change management

Relationship building

Data-driven decision making

Education

Bachelor’s degree or equivalent experience

Tools

Microsoft Excel

PowerPoint

Power BI

Microsoft Teams

SharePoint

Job description

Caterpillar is seeking a Program Manager within Cat Digital to lead and coordinate strategic programs across the Marketing & Brand organization. You will translate priorities into actionable plans, establish governance, track progress, and drive data-driven decisions to achieve business outcomes.

This role partners with senior leaders, manages dependencies, and fosters cross-functional collaboration to ensure timely delivery and impactful results.