Senior Manager, Content Strategy

ForceBrands; Los Angeles (CA); Hybride; USD 140 000 - 190 000; Plein temps

Avantages offerts par ce poste

Relocation assistance

Résumé du poste

ForceBrands is seeking a Senior Manager, Content Strategy to shape how a leading consumer health and wellness brand tells its story across social, digital, eCommerce, Amazon, and emerging search platforms. This newly created role offers the chance to build an integrated content strategy from the ground up and drive consistency, innovation, and relevance in every consumer touchpoint.

You will partner with Brand Marketing, Creative, Digital, andAgency teams, translate complex product science into

Qualifications

• 8+ years of experience in content strategy or related consumer marketing roles.
• Strong CPG or consumer products background in a large organization.
• Proven ability to develop high-level cross-channel content strategies.
• Experience in health and wellness, supplements, or beauty categories.
• Expertise in social, website, eCommerce, Amazon, and organic content strategy.
• Excellent executive communication and presentation skills.
• Strategic, analytical thinker focused on roadmaps and process improvements.
• Bachelor's degree required; MBA preferred; on-site in West Hills, CA.

Responsabilités

• Develop and lead an integrated content strategy across social, website, eCommerce, Amazon, and other touchpoints.
• Build an annual content roadmap aligned with objectives and brand priorities.
• Translate product science and consumer insights into compelling narratives.
• Strengthen brand visibility across organic search and emerging platforms.
• Collaborate with Brand Marketing, Creative, Digital, eCommerce, and agencies.
• Use analytics to optimize content strategy and inform senior leadership.

Connaissances

Content strategy

Brand marketing

Integrated marketing

Consumer marketing

CPG experience

Cross-channel content

Executive communication

Analytics

Social media strategy

Ecommerce content

Amazon content

Formation

Bachelor's degree

MBA

Description du poste

Work Arrangement: Hybrid — Onsite Tuesday through Thursday (3 days per week)

Relocation: Relocation assistance available

We're partnering with a leading consumer health and wellness company behind one of the nation's most recognized vitamin and supplement brands to identify a Senior Manager, Content Strategy. This is an exciting opportunity for a strategic, brand-first marketing leader to shape how an established consumer brand tells its story across social, digital, eCommerce, Amazon, and emerging search platforms.

As a newly created position, this individual will have the opportunity to build an integrated content strategy from the ground up, bringing greater consistency, innovation, and consumer relevance to the brand's storytelling. We're looking for someone who can think big picture, establish a compelling strategic vision, and influence cross-functional teams to bring that vision to life.

Key Responsibilities

• Develop and lead an integrated content strategy across social, website, eCommerce, Amazon, and other consumer touchpoints, ensuring consistent brand storytelling.
• Build an annual content roadmap aligned with business objectives, consumer insights, and brand priorities.
• Translate complex product science and consumer insights into compelling narratives that drive awareness, trust, and engagement.
• Lead initiatives to strengthen brand visibility across organic search, AI-driven discovery, and emerging digital platforms.
• Partner with Brand Marketing, Creative, Digital, eCommerce, and agency teams to align content strategy, execution, and approval processes.
• Leverage consumer insights, analytics, and performance data to optimize content strategy and present actionable recommendations to senior leadership.

Requirements

• 8+ years of experience in content strategy, brand marketing, integrated marketing, or related consumer marketing roles.
• Strong CPG or consumer products background, ideally within a large, established organization.
• Proven ability to develop high-level, cross-channel content strategies rooted in consumer insights, brand positioning, and business objectives.
• Experience in health and wellness, supplements, beauty, personal care, or other science-driven categories preferred.
• Strong understanding of social, website, eCommerce, Amazon, and organic content strategy, including the ability to simplify complex or scientific messaging.
• Excellent executive communication and presentation skills, with the ability to influence senior leadership and cross-functional stakeholders.
• Strategic, analytical thinker with experience developing content roadmaps, improving processes, and leading through influence rather than direct authority.
• Bachelor's degree or equivalent experience required; MBA preferred. Must be able to work onsite in West Hills, CA, Tuesday–Thursday.