Senior Content Strategy & Governance Lead

OpenText; Gaithersburg (MD); On-site; USD 90,000 - 120,000; Full time

Job summary

OpenText in the United States is seeking a Content Strategist to own the messaging governance framework, ensuring the right content is tagged at the correct level and delivered consistently across BUs and channels.

You will drive content performance insights, SEO/GEO optimization, and lifecycle governance, while collaborating with PMM and SMEs for accuracy. This role emphasizes AI-enabled governance and scalable content management.

Qualifications

• Governance reviews completed with issues logged and resolved.
• Assets correctly tiered to the framework level.
• Content performance reporting in place across channels.
• SEO and GEO targets set and tracked.
• Content inventory kept up to date.
• Campaign journey maps delivered for priority campaigns.

Responsibilities

• Own messaging architecture across four-level framework and ensure correct tagging.
• Coordinate cross-BU and cross-channel messaging consistency.
• Track content performance and derive insights by channel.
• Maintain content quality gates and sign-off processes.
• Map campaign journeys with stakeholders.
• Partner with SEO and web teams to improve on-site discoverability.

Skills

Governance reviews

Asset tiering

Content analytics

SEO

GEO targets

Campaign mapping

Job description

OpenText in the United States is seeking a Content Strategist to own the messaging governance framework, ensuring the right content is tagged at the correct level and delivered consistently across BUs and channels.

You will drive content performance insights, SEO/GEO optimization, and lifecycle governance, while collaborating with PMM and SMEs for accuracy. This role emphasizes AI-enabled governance and scalable content management.