Senior Content Strategist – Personalization & Commerce

Norwegian Cruise Line Group Italy S.r.l.

Miami (FL)

On-site

USD 100,000 - 130,000

Full time

7 days ago

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Job summary

Norwegian Cruise Line Holdings Ltd. seeks a Principal Content Strategist to own the content strategy across the guest journey—from Shop to Next Cruise—driving ecommerce sales and personalizing experiences at scale.

You will work with product owners, designers, and data teams to ensure content is discoverable, accurate, and optimized for AI-driven experiences. The role requires strategists who can translate business goals into actionable content direction across web, app, and CRM, partnering with

Qualifications

Bachelor's degree in Communications, Marketing, Journalism, English, or related field.
7+ years in content strategy, digital content, or ecommerce content roles.

Responsibilities

Own end-to-end content strategy for the digital guest journey (Shop to Next Cruise).
Define and govern personalization strategy at scale based on behavior and journey stage.
Establish content structure, metadata, and data standards for AI assistants, chatbots, and answer engines.
Advise Sr. Product Owners on translating goals into content that drives discovery and conversion.
Partner with SEO and Tech teams to support traditional SEO and AI-driven discovery.
Advise on content testing priorities and interpret performance data for strategy decisions.
Collaborate with Experience Designer to ensure cohesive, brand-aligned guest experience.
Establish content standards, voice, tone, and personalization rules across all stages.
Champion the Digital Guest Promise of personalized, one-voice experiences.