Lead Content Strategy & Personalization for Ecommerce

Norwegian Cruise Line

Miami, Northern (FL, KY)

Hybrid

USD 120,000 - 180,000

Full time

8 days ago

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Job summary

Norwegian Cruise Line Holdings is seeking a Principal Content Strategist to own the content strategy across the digital guest journey from Shop to Next Cruise. You will shape content that drives ecommerce sales, personalization at scale, and AI-ready structures for search and assistants.

You will collaborate with Sr. Product Owners, Experience Designer, and Experimentation Strategist to translate business goals into content direction and establish standards, tone, and governance for a unified

Qualifications

7+ years in content strategy, digital content, or ecommerce content roles.
Senior or principal level content direction across multiple products/teams.
Experience driving measurable ecommerce results through content.

Responsibilities

Own end-to-end content strategy for the digital guest journey.
Define and govern personalization strategy at scale.
Establish content structure, metadata, and data standards for AI readiness.
Advise on translating journey goals into content that supports discovery and conversion.
Partner with SEO and Technology to support traditional search and AI-driven discovery.