Senior Content Marketing Strategist (Remote)

Placements24; Redmond (WA); Híbrido; USD 36.000 - 73.000; Jornada completa

Ventajas ofrecidas por este puesto de trabajo

Fully remote

Flexible schedule

Professional development

Descripción de la vacante

WhatJobs Direct is expanding its marketing capabilities and seeking a Senior Content Marketing Strategist to join a fully remote team, remote-first from South Africa. You will conceptualize, develop, and execute a robust content strategy that increases organic traffic, builds brand authority, and nurtures leads while collaborating with a remote marketing team.

Must have a strong writing portfolio, SEO expertise, and experience with CMS like WordPress.

Descripción del empleo

About the Role

Our client, WhatJobs Direct, is expanding its marketing capabilities and seeking an experienced Senior Content Marketing Strategist to join our fully remote team. This is a remote-first opportunity, allowing you to contribute to our success from anywhere within South Africa. You will be responsible for conceptualizing, developing, and executing a robust content marketing strategy that drives organic traffic, enhances brand authority, and nurtures leads. We are looking for a creative storyteller with a deep understanding of SEO and a proven ability to produce high-quality content that engages target audiences and supports business goals. This role is crucial for building our brand presence and establishing thought leadership in the industry.

Key Responsibilities

• Develop and implement a comprehensive content marketing strategy aligned with business objectives and target audience needs.
• Oversee the creation of high-quality, engaging content across various formats, including blog posts, whitepapers, case studies, infographics, videos, and webinars.
• Conduct keyword research and competitor analysis to identify content gaps and opportunities.
• Optimize all content for search engines (SEO) to improve organic visibility and drive traffic.
• Manage the editorial calendar and ensure timely delivery of all content pieces.
• Collaborate with subject matter experts, designers, and other marketing team members to produce compelling content.
• Analyze content performance using analytics tools and adjust strategies based on data-driven insights.
• Promote content across various channels, including social media, email marketing, and paid distribution.
• Stay current with industry trends, SEO best practices, and emerging content marketing strategies.
• Build and maintain brand consistency in all content outputs.

Requirements

• Bachelor's degree in Marketing, English, Journalism, Communications, or a related field.
• Minimum of 5 years of experience in content marketing, content strategy, or related roles.
• Proven success in developing and executing content strategies that deliver measurable results.
• Excellent understanding of SEO principles and best practices.
• Exceptional writing, editing, and proofreading skills with a strong portfolio of published work.
• Experience with content management systems (CMS) like WordPress.
• Proficiency in using content analytics tools (e.g., Google Analytics, SEMrush).
• Ability to manage multiple projects and deadlines effectively in a remote work environment.
• Strong understanding of audience segmentation and persona development.
• Creative mindset with a keen eye for detail and quality.

Benefits

• Competitive annual salary of ZAR.
• Fully remote position offering maximum flexibility and work-life balance.
• Significant opportunity to shape the content strategy of a growing organization.
• Access to professional development and training resources.
• Supportive and engaging remote team culture.
• Opportunity to create impactful and valuable content for a broad audience.