Remote E-commerce Content Strategist

Placements24; United States; Remote; USD 70,000 - 110,000; Full time

Benefits offered by this job

Fully remote work arrangement

Job summary

Placements24 is seeking a fully remote E-commerce Content Strategist to craft narratives that engage and convert for our online store. You will build a content strategy, define pillars, and optimize content for SEO and UX, shaping the brand voice from anywhere.

The role requires 4+ years in content strategy or marketing with e-commerce focus, strong writing, SEO, CMS experience, and a data-driven mindset to improve performance across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, English, Journalism, or related field.
• 4+ years in content strategy or content marketing with an e-commerce focus.
• Proven ability to create engaging content that drives conversions.
• Excellent writing, editing, and proofreading with strong grammar.
• SEO proficiency and keyword research skills.
• Experience with CMS and content marketing platforms.
• Understanding of e-commerce customer journey.

Responsibilities

• Develop a holistic content strategy aligned with e-commerce goals.
• Create SEO-optimized product descriptions, blogs, website copy, emails.
• Manage content calendar ensuring brand consistency.
• Perform keyword research and competitor analysis for SEO.
• Collaborate with marketing, design, product teams.
• Analyze content performance and refine strategy.
• Optimize existing content for SEO and conversion rate.
• Stay updated on industry trends and best practices.
• Develop content guidelines and style guides.
• Identify new content formats and distribution channels.

Skills

Storytelling

Writing

SEO

Content strategy

Data analysis

Collaboration

Branding

CMS

Education

Bachelor's degree in Marketing, Communications, English, Journalism, or a related field

Tools

CMS

Job description

About the Role

Our client is seeking a creative and strategic Remote E-commerce Content Strategist to craft compelling narratives that drive engagement and conversions for their online store. This fully remote position involves developing and executing a comprehensive content strategy that enhances brand visibility, educates customers, and supports sales objectives. You will be responsible for defining content pillars, creating engaging content across various formats, and optimizing content for search engines and user experience. The ideal candidate is a skilled storyteller with a deep understanding of e-commerce best practices, SEO, and audience engagement. This is a significant opportunity for a content expert to shape the brand's voice and impact customer perception from anywhere. We are committed to fostering a productive and collaborative remote work environment.

Key Responsibilities

• Develop and implement a holistic content strategy aligned with e-commerce goals and target audience needs.


• Create high-quality, engaging, and SEO-optimized content, including product descriptions, blog posts, website copy, social media updates, and email newsletters.


• Manage the content calendar, ensuring timely publication and consistent brand messaging across all channels.


• Conduct keyword research and competitor analysis to identify content opportunities and optimize for search engines.


• Collaborate with marketing, design, and product teams to ensure content accuracy, brand consistency, and effective storytelling.


• Analyze content performance metrics (e.g., traffic, engagement, conversions) and use insights to refine the content strategy.


• Optimize existing content for improved SEO, user experience, and conversion rates.


• Stay updated on industry trends, content marketing best practices, and emerging platforms.


• Develop content guidelines and style guides to ensure brand consistency.


• Identify opportunities for new content formats and distribution channels.

Requirements

• Bachelor's degree in Marketing, Communications, English, Journalism, or a related field.


• Proven experience (4+ years) in content strategy, content marketing, or copywriting, with a strong focus on e-commerce.


• Demonstrated success in creating engaging and persuasive content that drives conversions.


• Excellent writing, editing, and proofreading skills with impeccable grammar and attention to detail.


• Proficiency in SEO best practices and keyword research tools.


• Experience with content management systems (CMS) and content marketing platforms.


• Strong understanding of e-commerce principles and customer journey mapping.


• Ability to analyze data and derive actionable insights to improve content performance.


• Excellent communication and collaboration skills for working effectively in a remote team.


• Creative mindset with a passion for storytelling and brand building.

Benefits

• Fully remote work arrangement offering ultimate flexibility.


• Competitive salary and performance-based rewards.


• Opportunity to shape the content direction of a growing e-commerce brand.


• Continuous learning and professional development support.


• Collaborative and supportive remote team culture.


• Work on diverse and engaging content projects.