Senior Content Strategist - AI-Powered B2B Content Lead

Maner Costerisan; Grand Rapids (MI); On-site; USD 65,000 - 90,000; Full time

Job summary

Maner Costerisan in Grand Rapids, MI is seeking a Senior Content Strategist to shape and manage our editorial calendar and content pipeline. You will collaborate with subject-matter experts, agency partners and the Marketing team to develop timely, relevant content across channels and campaigns.

You’ll drive priority content, oversee development and review, and explore AI-enabled workflows to improve efficiency while maintaining brand voice and accuracy.

Qualifications

• Excellent writing, editing and storytelling skills.
• Understanding of content marketing and how content works across channels.
• Ability to turn complex topics into clear, relevant content for different audiences.
• Natural curiosity and an ability to quickly learn complex industries, services and topics.
• Strong project management and organizational skills, including managing editorial calendars, deadlines and agency partners.
• Ability to use performance data and audience insights to improve content.
• Familiarity with SEO, AEO and evolving digital content practices.
• Comfortable using AI tools to support content development.
• Familiarity with Hubspot, Monday.com or other project management tools, WordPress or other content management systems is a plus.

Responsibilities

• Help shape and execute content strategies that support Maner’s marketing priorities, industries, services and audiences.
• Partner with the MarTech Operations Manager and digital agency to develop and execute campaign strategies, aligning content, audience journeys and digital efforts with campaign goals.
• Manage the firm’s editorial calendar and content pipeline, balancing planned content with timely topics and new opportunities.
• Work with subject-matter specialists to identify client questions, industry developments and perspectives that can become relevant content.
• Manage content projects from initial idea through development, review and publication.
• Manage and review content developed by agency partners and other outside resources.
• Identify opportunities to repurpose and extend content across web, email, social, campaigns, events and other channels.
• Help ensure content consistently reflects Maner’s brand, messaging, voice and tone.

Skills

Writing

Editing

Storytelling

Project management

Analytics

Education

Bachelor’s degree in Marketing, Communications, Journalism, English or related field

Tools

Hubspot

Monday.com

WordPress

Job description

Maner Costerisan in Grand Rapids, MI is seeking a Senior Content Strategist to shape and manage our editorial calendar and content pipeline. You will collaborate with subject-matter experts, agency partners and the Marketing team to develop timely, relevant content across channels and campaigns.

You’ll drive priority content, oversee development and review, and explore AI-enabled workflows to improve efficiency while maintaining brand voice and accuracy.