B2B Content Marketing Lead — AI-Driven & Calendar

RELX; Philadelphia (Philadelphia County); Hybrid; USD 87,000 - 144,000; Full time

Benefits offered by this job

Health benefits

401(k) with match

Wellbeing program

Paid time off

Flexible working options

Job summary

Elsevier is seeking a Content Marketing Manager to translate strategic guidance into channel-ready content and production calendars. You will ensure narrative continuity across channels, support cross-functional teams, and pilot AI-enabled workflows to improve efficiency.

The role requires 8–12 years in B2B content marketing, strong writing/editing, and the ability to manage multiple workstreams while collaborating with Portfolio, Acquisition, and regional teams.

Qualifications

• 8–12 years of experience in B2B content marketing, marketing communications, or a related field.
• Proven experience translating strategic messaging frameworks, value propositions and personas into channel-ready content.
• Exceptional writing and editing skills, with experience quality-checking content for narrative continuity.
• Experience building and running a content plan and production calendar across multiple workstreams.
• Demonstrated ability to work independently and resolve complex or ambiguous problems where precedent may not exist.
• Comfort operating cross-functionally with Portfolio, Acquisition, GTM Excellence, Customer Engagement and Regional teams.

Responsibilities

• Build and run a content plan and production calendar for multiple verticals and stages.
• Translate value propositions and personas into vertical solution ad copy and assets.
• Write and manage vertical-specific solution ad copy and consideration content.
• Contribute themes and proof points into campaigns and thought-leadership plans.
• Prioritize content investment and align with quarterly priorities.
• Maintain the shared Content Architecture & Production Plan inputs.

Skills

Content strategy

Writing & editing

Project management

Cross-functional collaboration

AI in content workflows

Content planning

Quality control

Tools

CMS platforms

Job description

Elsevier is seeking a Content Marketing Manager to translate strategic guidance into channel-ready content and production calendars. You will ensure narrative continuity across channels, support cross-functional teams, and pilot AI-enabled workflows to improve efficiency.

The role requires 8–12 years in B2B content marketing, strong writing/editing, and the ability to manage multiple workstreams while collaborating with Portfolio, Acquisition, and regional teams.