Hybrid Senior Content Strategist — AI‑Driven Growth

Hearst; New York (NY); Hybrid; Confidential; Full time

Benefits offered by this job

Hybrid work

Medical benefits

401(k) plan

Job summary

iCrossing, a Hearst-backed marketing and technology partner, seeks a Senior Content Strategist to translate business goals into structured, measurable content. You will lead strategy across engagement touchpoints, guide writers, and ensure governance with a hands-on approach.

This temp-to-hire role requires 2 days in the office weekly. You will own content frameworks, matrices, journeys, and editorial governance, partnering with UX, SEO, Brand, and Tech to deliver integrated content systems.

Qualifications

• 5–8 years in content strategy, editorial strategy, UX writing, or digital marketing.
• Portfolio demonstrating strategic thinking and practical execution (frameworks, matrices, journeys).
• Experience partnering with UX/Design on IA, templates, and component-based content.
• Working knowledge of CMS platforms (HubSpot, WordPress, Contentful, AEM).
• Familiarity with SEO tools (Search Console, SEMrush/Ahrefs) and on-page optimization.
• Strong writing/editing skills; ability to simplify complex concepts.
• Comfortable presenting to stakeholders and facilitating working sessions.

Responsibilities

• Develop content strategies rooted in audience needs and journey stages for engagements.
• Create messaging architecture that translates into page-level content.
• Collaborate on information architecture, templates, and content models.
• Define content requirements for key experiences (web, email, campaigns).
• Apply governance frameworks: ownership, workflows, approval paths, maintenance cadence.
• Create project toolkits: templates, briefs, editorial checklists.
• Maintain content matrices and status tracking for clear ownership.
• Use AI thoughtfully for ideation, drafting, optimization, and QA.
• Create structured briefs, brand guardrails, and reusable prompts.
• Apply risk controls for sensitive content and substantiation.
• Execute content audits, identify gaps and opportunities with SEO collaboration.
• Track KPIs and surface insights using GA4, Search Console, and Analytics tools.
• Translate data into prioritized recommendations for stakeholders.
• Collaborate cross-functionally with SEO, Brand, Tech, and CX teams.

Skills

Content strategy

Editorial strategy

UX writing

Digital marketing

Portfolio

CMS platforms

SEO tools

Strong writing

Stakeholder presentation

Education

Bachelor's degree

Tools

HubSpot

WordPress

Contentful

AEM

Job description

iCrossing, a Hearst-backed marketing and technology partner, seeks a Senior Content Strategist to translate business goals into structured, measurable content. You will lead strategy across engagement touchpoints, guide writers, and ensure governance with a hands-on approach.

This temp-to-hire role requires 2 days in the office weekly. You will own content frameworks, matrices, journeys, and editorial governance, partnering with UX, SEO, Brand, and Tech to deliver integrated content systems.