Senior Content Strategist

IRONPAPER; United States; Remote; USD 80,000 - 90,000; Full time

Job summary

An established industry player is seeking a passionate Senior Content Strategist to craft compelling content and strategies for specialized B2B sectors. In this fully remote role, you will collaborate with experts, conduct in-depth research, and lead a team of content specialists. Your ability to adapt to changing buyer needs and deliver impactful content will drive success in various industries, including energy and cybersecurity. Join a supportive culture that values continuous learning and offers competitive benefits, including generous paid time off and a 401(k) with matching. If you thrive in a dynamic environment and are eager to make a difference, this opportunity is for you.

Benefits

401(k) with matching to 4%

Medical plan options with employer contributions

Dental and vision coverage at no cost

Generous paid time off

Flexible Fridays

December holiday week closure

Parental leave benefits

Continual learning and professional development

Collaborative and supportive culture

Qualifications

• Proven experience in B2B content strategy with a strong portfolio.
• Ability to lead client conversations and manage writers effectively.

Responsibilities

• Lead content strategy and develop innovative ideas backed by data.
• Write and manage content across the buyer's journey, ensuring brand alignment.

Skills

B2B Content Strategy

Editing Skills

Presentation Skills

Research Skills

Communication Skills

Education

Bachelor's Degree in Marketing or related field

Tools

Google Suite

HubSpot

AI Tools

Job description

We are hiring a full-time Senior Content Strategist to create in-depth strategies and compelling content for specialized B2B industries.

Ironpaper is looking for an experienced B2B content strategist who loves digging into complex topics like energy, software, petrochemicals, manufacturing, cybersecurity, and financial services.

• Experience developing content strategies around complex ideas, with a proven ability to present those strategies effectively.
• A portfolio showcasing professional work on business or technology topics.
• Confident leading enterprise-level client conversations, asking insightful questions to uncover business challenges, audience needs, and differentiation opportunities, and sharing findings with internal teams.
• Skilled editor with experience managing writers.
• Strong presentation, communication, writing, editing, and research skills.

You’re a seasoned B2B writer with experience covering industries like energy, software, petrochemicals, manufacturing, cybersecurity, nonprofits, and financial services. Complex topics don’t intimidate you—you know how to dig into research, connect the dots, and turn it into content that informs and inspires.

Strategy is your sweet spot. You build content plans for B2B marketing campaigns by talking to subject matter experts, conducting independent research, and finding insights within campaign performance data. Buyer needs change fast, and you’re quick to pick up, adapt, and deliver content that resonates.

For you, content strategy isn’t just an editorial calendar. It’s about using a methodology to create a clear, flexible vision that can work for clients with different budgets, priorities, and pressures.

You thrive in remote roles. You show up on Zoom to collaborate with emotional intelligence, tackle problems head-on, and respond with urgency.

You’re adaptable, self-motivated, and at your best in a team-oriented, feedback-driven environment. You help others grow while taking every opportunity to sharpen your own skills. Most importantly, you’re driven by curiosity and a hunger to keep learning, constantly seeking new ways to improve your craft in marketing and content strategy.

The day-to-day:

• Lead content strategy for your accounts by recommending the right mix of topics, formats, messaging, and tactics that drive results, along with test strategies to optimize performance.
• Pitch fresh, innovative content ideas backed by data and insights.
• Develop strategies that address buyer pain points, highlight value, and reflect market trends—then track performance and refine as needed.
• Analyze trends in industries like energy, retail, and petrochemicals, applying that expertise to create timely, valuable content.
• Write, edit, and manage content for every stage of the buyer’s journey, from ad copy and landing pages to thought leadership articles, email nurtures, and social posts. This may include keyword research, SME interviews, desk research, and using AI tools when it makes sense.
• Ensure all content aligns with established brand voice, tone, and legal standards.
• Build strong client relationships through clear, thoughtful communication.
• Manage and mentor 1–2 Content Specialists while leading a peer content group.
• Stay engaged through internal meetings, client syncs, and Ironpaper training sessions.
• Experience in a marketing agency or enterprise-scale content marketing is a big plus.
• A conceptual thinker who connects content to broader marketing and business goals, with a solid grasp of inbound marketing principles.
• Comfortable using technology and AI for research, content creation, and data-driven strategies.
• Must be U.S.-based and available to work 9 AM–6 PM EST.
• Skilled at working remotely, leading productive Zoom meetings, and engaging clients and colleagues digitally.
• Kind, driven, and passionate about creating great work.
• Proficient with MacBooks and Google Suite. Bonus points for HubSpot experience.

We need a teammate who is self-motivated, obsessed with learning and inherently kind.

The ability to communicate effectively both verbally and in writing is imperative in order to convey inspiring stories and impactful insights to both team members and clients.

Learning & personal development for this role:

We are seeking an individual that embodies our passion for ongoing learning. We are open to candidates that may need to gain new skills for this role and will take 5-6 HubSpot and Google certifications within the first year to help with skill development. We also expect that this candidate will be open to learning and becoming a champion for Ironpaper's methodologies for marketing, sales, content, and management. Additionally, this position will require someone that will continuously learn and gain new and diverse skills over time.

Competitive salary from 80-90K. Additional opportunities for leadership roles.

401(k) Benefit with matching to 4%

Medical plan options with generous employer contributions

Dental and vision employee coverage at no cost

Permanently Remote

Generous paid time off, flexible Fridays & December holiday week closure

Parental leave benefits

Client hour expectations that enable a work-life balance

Continual learning and professional development

Collaborative and supportive culture

"I love working in a company that has a smart, supportive, and driven team."