Senior Digital Marketing Strategist

Sitecore; United States; Remote; USD 75,000 - 90,000; Full time

Job summary

A leading technology company is seeking a Senior Digital Marketing Strategist to lead digital initiatives and optimize marketing performance across various channels. The ideal candidate should possess a deep understanding of SEO, A/B testing, and conversational marketing tools. Join a dynamic team focused on driving growth and innovation within the rapidly evolving digital landscape.

Qualifications

• 6+ years of experience in digital marketing.
• Deep expertise in SEO and ability to strategize.
• Familiarity with AI-driven tools and platforms.

Responsibilities

• Lead SEO strategy and drive full-funnel conversion optimizations.
• Create user-centric journeys and optimize paid media channels.
• Measure, report, and drive ongoing optimization using analytics tools.

Skills

SEO

Conversion Rate Optimization

Conversational Marketing

Data Analysis

Education

Bachelors in Marketing or related field

Tools

Google Analytics

SEMRush

Salesforce

Job description

Join to apply for the Senior Digital Marketing Strategist role at Sitecore

Join to apply for the Senior Digital Marketing Strategist role at Sitecore

Direct message the job poster from Sitecore

Recruiter for Sitecore -- Helping To Grow an Industry Leader One Great Hire at a Time

Location: US remote, East Coast

About Us:


Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and in over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role: We’re seeking an experienced and forward-thinking Senior Digital Marketing Strategist to lead and evolve digital marketing initiatives across the entire customer journey. This role is ideal for a data-driven marketer with experience in B2B tech and a strong understanding of foundational and emerging technologies. The ideal candidate will bring deep expertise across SEO / AEO, conversion rate optimization, conversational marketing (chatbots), paid media, and website strategy and production. Knowledge of AI-powered tools and platforms to drive smarter targeting, personalization, workflows, and automation is essential. You will be instrumental in driving digital growth, delivering AI-first digital experiences, and optimizing digital performance across channels by leveraging AI to unlock efficiencies, insights and innovation to deliver business goals.

What You’ll Do:

• Lead and evolve SEO strategy, with an eye on emerging AI search trends and visibility across traditional and AI-driven platforms, working cross-functionally with content and product marketing
• Drive full-funnel conversion rate optimization projects — including A/B testing, personalization strategies, and continuous UX improvements
• Create and optimize user-centric journeys and flows, working cross-functionally with campaign, product marketing, content, and UX/UI design
• Support the optimization of paid channels (search, social, display, retargeting), with a strong focus on ROAS and CAC
• Implement and optimize conversational AI chat experiences to increase engagement and accelerate lead qualification throughout the website
• Leverage various analytics tools to measure, report, and drive always-on optimization
• Bring a growth mindset and a culture of experimentation to the team, always iterating based on insights and data
  
  
  

What You Need to Succeed:

• 6+ years of experience in digital marketing with proven ownership of digital marketing initiatives and results
• Deep expertise in SEO with the ability to develop strategy, execute cross functionally leveraging SEO tools like SEMRush, Screaming Frog and Google Search Console
• Have clear understanding of how AI is reshaping search behavior to develop and execute AEO strategy
• Proven success in driving CRO tactics using analytics tools, A/B testing tools and personalization frameworks
• Strong background in website strategy and UX with the ability to drive performance and project manage web initiatives
• Deep knowledge of conversational marketing platforms, best practices and how to evolve with AI
• Familiarity with optimizing the landing page experiences for paid media campaigns including platforms like Google Ads, LinkedIn, and Display
• Analytical mindset with familiarity in tools like GA4, Looker, Dreamdata, Salesforce and Power BI Collaborative spirit, strong communication skills and ability to work cross-functionally with marketing, product and engineering teams
• Proactive self-starter who demonstrates agility and the ability to perform in a fast-paced, evolving environment
  
  
  

Why You Should Click ‘Apply’:

We are passionate about new technologies and growing! We are tapping into an exciting $30B market opportunity that is still very much in its infancy and feel It’s never been a better time to join Sitecore. Growth for us means growth for you and your career.

Great team and company culture! You can find out more about our company culture, a typical day in the Engineering team, and our commitment to creating a diverse and inclusive workplace, on our YouTube Channel. Thanks to the work of every employee globally, Sitecore has been recognized for award-winning Culture by Comparably.

Sitecore is proud to be an equal opportunity workplace. We are committed to equal employment opportunity without unlawful regard to race, color, ancestry, religion, gender, national origin, sexual orientation, age, citizenship, marital status, disability, veteran status, or any other local legally protected characteristic.

Davy DeGreeff

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Public Relations, Art/Creative, and Marketing

• Industries

  Software Development and Technology, Information and Internet

Referrals increase your chances of interviewing at Sitecore by 2x

Sign in to set job alerts for “Digital Marketing Strategist” roles.

United States $75,000.00-$90,000.00 1 day ago

South Carolina, United States 1 month ago

Digital Marketing Specialist / Part-Time (Virtual, NYC Education & Parenting Market)

Kansas City Metropolitan Area $85,000.00-$95,000.00 1 week ago

Digital4Startups Inc. - Senior Digital Marketing Strategist & Team Lead

United States $80,000.00-$150,000.00 1 week ago

EverConnect – Paid Media Strategist – Remote, US

United States $100,952.00-$126,189.00 2 weeks ago

Social Media Manager – Center of Excellence

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.