Senior Content Strategist

Material; Austin (TX); Hybrid; USD 75,000 - 100,000; Full time

Job summary

Material is seeking a Senior Content Strategist to lead content strategy across large-scale websites and digital products. You will partner with strategy, UX, product design, and technology teams to shape content hierarchies, messaging priorities, and scalable content systems. Copywriting experience is a plus.

You will guide workshops, analyze stakeholder needs, define content models, and mentor junior team members in a hybrid, New York City or Austin setting.

Qualifications

• 5-8 years of relevant experience in content strategy or related fields.
• Experience leading content strategy for large-scale websites and ecosystems.
• Strong strategic, analytical and collaborative skills.

Responsibilities

• Lead content strategy workstreams across large-scale websites and digital products.
• Plan and run content strategy workshops with clients and internal teams.
• Analyze stakeholder interviews and research to guide direction.
• Define page-level content strategy, hierarchy, and calls to action.
• Shape information architecture, navigation, and audience pathways.
• Create content strategy deliverables like frameworks and guidelines.
• Conduct content inventories, audits, and gap analyses.
• Define content models for reusable components and CMS architectures.
• Document metadata, taxonomy, and nomenclature guidelines.
• Create, update and tag content per guidelines; manage editorial calendars.
• Document end-to-end content management processes.
• Mentor junior team members.

Skills

Content strategy

Stakeholder management

Team leadership

Agile familiarity

Mobile-first mindset

Social media fluency

Microsoft Office

Google Docs

Adobe Creative Suite

Job description

This role is to be based near one of our offices in New York City or Austin, TX. (Hybrid)

About Us

We drive intelligent growth for ambitious businesses and leading brands.

Customer understanding is more potent and drives greater value when insights go to work directly within marketing and experience priorities. To give our clients that advantage, we put an insights-driven operating system at the core of our design, go-to-market, and digital experience solutions.

Material clients make smarter growth choices because they can see clearly how and when to take the shots that count. Together, we connect consumer intelligence with customer demand generation to build lasting, profitable relationships.

About The Senior Content Strategist Role

The Senior Content Strategist is a team player who is equal parts creative thinker, systematic doer, and word nerd. They will partner closely with strategy, UX, product design, and technology teams to shape content-driven digital experiences. They help translate brand strategy, audience needs, and business goals into clear content hierarchies, user pathways, messaging priorities, and scalable content systems across websites and digital products. Copywriting experience is a big plus.

What You'll Do

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences.
• Plan and run content strategy workshops with clients and internal teams.
• Analyze results of stakeholder interviews and customer research to inform content direction.
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and calls to action.
• Help shape information architecture, navigation systems, content groupings, and audience pathways for complex digital experiences.
• Create content strategy deliverables including frameworks, guidelines, and recommendations.
• Perform content inventories, content audits, and gap analyses.
• Define content models and requirements that inform reusable components, design systems, and CMS architecture.
• Capture metadata, taxonomy, and nomenclature guidelines.
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions.
• Manage content matrices, editorial calendars, and style guidelines.
• Document current end-to-end content management processes.
• Manage and mentor junior team members.

About You

• 5-8 years of relevant experience in content strategy, ideally within an agency, consultancy, digital product, or experience design environment.
• Demonstrated experience leading content strategy for large-scale websites and digital ecosystems, including enterprise or marketing sites with complex audiences, information architectures, and content requirements
• Formidable strategic, analytical, and problem-solving skills.
• Strong ability to communicate effectively with teammates, clients, and cross-functional partners.
• A history of delivering results on time and a drive to create order out of chaos.
• Experience with Microsoft Office, Google Docs, and Adobe Creative Suite.
• Awareness of the content marketing landscape and current UX principles and best practices.
• Experience collaborating closely with UX, product design, visual design, strategy, and technology teams throughout the design and development process.
• Experience defining content requirements for component-based design systems and CMS-driven websites.
• Familiarity with agile methodology; prior experience is a plus.
• A mobile-first mentality and fluency across social media platforms.

Why Work for Material?

• Material is a global company and we work with leading brands worldwide. We create and launch new brands and products, putting innovation and value creation at the center of our practice. Our clients are leaders in their class, across sectors from technology to retail, transportation, finance, and healthcare.
• Material employees join a peer group of exceptionally talented colleagues across the company, the country, and the world. We develop capabilities and leading-edge market offerings across seven global practices including strategy and insights, design, data & analytics, technology, and tracking.
• A community focused on learning and making an impact. Material is an outcomes-focused company. We create experiences that matter, create new value, and make a difference in our clients’ lives and their customers’ lives.

Pay Range: $75,000.00 - 100,000.00

The range shown represents a grouping of relevant ranges currently in use at Material. Actual range for this position may differ, depending on location and specific skillset required for the work itself.

All qualified applicants will receive consideration for employment without discrimination on the basis of race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other factors prohibited by law.

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