Senior Content Strategist - Contract

Horizontal Digital; Northern (KY); Hybrid; USD 90,000 - 140,000; Full time

Job summary

Horizontal Digital is seeking a Senior Content Strategist to lead content strategy initiatives for Fortune 500-scale clients. You will work across strategy, UX, development, and project management to shape and execute scalable content programs that drive measurable business results.

You will guide discovery through execution, optimize content based on performance data, and collaborate with SEO and analytics teams to improve findability and engagement.

Qualifications

• 7–10 years of content strategy experience, ideally within an agency or consulting environment.
• Bachelor’s degree in marketing, communications, business, or a related field.
• Proficiency with content management systems, keyword research tools, and SEO fundamentals.
• Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiencies.
• Strong storytelling and content presentation skills, with the ability to influence stakeholders.
• Advanced organizational and time-management abilities.
• Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
• Experience with Agile methodology is a plus.

Responsibilities

• Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
• Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
• Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
• Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
• Perform detailed content audits and gap analyses to evaluate performance against business objectives.
• Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
• Partner with SEO specialists to integrate search best practices into content strategies.
• Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.

Skills

Strategic storytelling

Content strategy

SEO fundamentals

Analytics & metrics

Stakeholder influence

Project management

AI in content

CMS familiarity

Education

Bachelor’s degree in marketing or related field

Tools

CMS platforms

Keyword research tools

SEO tools

Analytics tools

Job description

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.

We use these values to fuel superior results:

Lock arms

We forge relationships that make our impact 1,000x stronger. This means working across departments and engaging both our clients and our communities to deliver the greatest good.

Show hustle

We’re not ones to sit on our hands and wait. Instead, we anticipate opportunities, collectively roll up our sleeves and find ways to execute the exceptional.

Embrace change

From new technologies to workplace philosophies, we welcome the unexpected and constantly anticipate what’s next.

Elevate empathy

We listen before we take action. This means understanding a variety of perspectives and holding ourselves to a higher standard of accountability.

Never settle

We motivate each other to push past the easy answers and collectively arrive at bigger, more inspiring ideas.

But enough about us. Let’s talk about you.

We’re looking for a Senior Content Strategist to join our team and play a key role in delivering impactful digital experiences. In this role, you’ll collaborate cross-functionally with strategists, UX designers, developers, and project managers to shape and execute content strategies that drive meaningful business outcomes. You’ll lead both ongoing retainer programs and new consulting engagements, applying a platform-agnostic approach to solve diverse business challenges.

We’re seeking someone with a strong track record in developing and executing content strategies that support objectives such as brand awareness and engagement, lead generation and conversion, customer retention and advocacy.

What you’ll do:

• Develop and articulate a clear, strategic point of view for content that aligns with brand identity, business goals, and user needs.
• Lead content strategy deliverables from discovery through execution and subsequent optimization phases across client engagements.
• Analyze performance data and user behavior to uncover insights that inform content decisions and optimization opportunities.
• Conduct industry and competitive reviews to identify content gaps and strategic opportunities.
• Perform detailed content audits and gap analyses to evaluate performance against business objectives.
• Build and maintain content inventories to support site migration planning, information architecture design, and content governance.
• Partner with SEO specialists to integrate search best practices into content strategies.
• Collaborate with the Practice Lead to grow the content strategy discipline, contributing to service offerings, tools, and team development.

Who you are:

• A strategic thinker with a passion for storytelling and content that delivers measurable results.
• Naturally curious and proactive about staying ahead of trends in content strategy, UX, and digital marketing.
• Comfortable navigating ambiguity, shifting priorities, and fast-paced project environments.
• A strong communicator with excellent writing, presentation, and facilitation skills.
• Detail-oriented and organized, with a knack for managing complex projects and deliverables.

What you bring:

• 7–10 years of content strategy experience, ideally within an agency or consulting environment.
• A bachelor’s degree in marketing, communications, business, or a related field.
• Proficiency with content management systems, keyword research tools, and SEO fundamentals.
• Willingness and ability to apply AI-driven techniques to the content strategy process to drive efficiencies.
• Strong storytelling and content presentation skills, with the ability to influence stakeholders.
• Advanced organizational and time-management abilities.
• Familiarity with Microsoft Excel, Google Workspace tools, and analytics platforms.
• Experience with Agile methodology is a plus.

Keywords: Content Strategy, Content Migration, Content Audits, Content Curation and Governance, Content Modeling, Information Architecture (IA), Taxonomy, Taxonomy Development, Content Taxonomy, Metadata, Metadata Strategy, Content Modeling, Content Structure, Content Organization, Content Hierarchy, Navigation Strategy, Content Governance, Findability, Content Discoverability, Content Operations, Generative Engine Optimization (GEO), Search Engine Optimization (SEO), Answer Engine Optimization (AEO)

The above description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice.

Horizontal is proud to be an Equal Opportunity and Affinitive Action Employer. We seek to provide employment opportunities to talented, qualified candidates regardless of race, color, sex/gender including gender identity and/or expression, national origin, religion, sexual orientation, disability, marital status, citizen status, veteran status, or any other protected classification under federal, state or local law. In addition, Horizontal will provide reasonable accommodations for qualified individuals with disabilities. If you need to request a reasonable accommodation in order to complete the application or interview process, please contact [e-mail] . All applicants applying must be legally authorized to work in the country of employment.

We're always on the lookout for incredible talent that helps us grow both our expertise and culture. Get in touch and we'll keep you in mind for future opportunities.