Senior Content Strategist: Digital Experience Leader

Material; New York (NY); Hybrid; USD 75,000 - 100,000; Full time

Job summary

Material is seeking a Senior Content Strategist to work with strategy, UX, product design, and technology teams to shape content-driven digital experiences. Based in New York City or Austin, this hybrid role focuses on translating brand strategy, audience needs, and business goals into clear content hierarchies, messaging priorities, and scalable content systems across websites and digital products.

Copywriting experience is a plus.

Qualifications

• Minimum 5–8 years in content strategy within agencies, consultancies, or digital product environments.
• Experience leading content strategy for large-scale websites and ecosystems.
• Strong strategic, analytical, and communication skills.
• Ability to collaborate with cross-functional teams across strategy, UX, design, and technology.

Responsibilities

• Lead content strategy workstreams across large-scale websites, digital products, and other digital experiences.
• Plan and run content strategy workshops with clients and internal teams.
• Analyze results of stakeholder interviews and customer research to inform content direction.
• Partner with UX and Product Design to define page-level content strategy, content hierarchy, messaging priorities, user pathways, and CTAs.
• Help shape information architecture, navigation systems, content groupings, and audience pathways for complex digital experiences.
• Create content strategy deliverables including frameworks, guidelines, and recommendations.
• Perform content inventories, content audits, and gap analyses.
• Define content models and requirements that inform reusable components, design systems, and CMS architecture.
• Capture metadata, taxonomy, and nomenclature guidelines.
• Create, evaluate, and update content according to defined guidelines; implement naming and tagging conventions.
• Manage content matrices, editorial calendars, and style guidelines.
• Document current end-to-end content management processes.
• Manage and mentor junior team members.

Skills

Content strategy

Stakeholder interviews

Workshops

Content governance

Cross-functional collaboration

Copywriting

Agile

Mobile-first

Tools

Microsoft Office

Google Docs

Adobe Creative Suite

Job description

Material is seeking a Senior Content Strategist to work with strategy, UX, product design, and technology teams to shape content-driven digital experiences. Based in New York City or Austin, this hybrid role focuses on translating brand strategy, audience needs, and business goals into clear content hierarchies, messaging priorities, and scalable content systems across websites and digital products.

Copywriting experience is a plus.