Manager, Content SEO Programs

Apple Inc.; Cupertino, Northern (CA, KY); Hybrid; USD 195,000 - 294,000; Full time

Job summary

Apple Inc. in Cupertino, CA is seeking an experienced leader to direct our Content SEO program.

You will manage a team responsible for optimizing content strategy across multiple product lines and business areas, collaborating with Marketing, Merchandising, Product Marketing, and Marcom to embed SEO into content and launches. The role requires guiding an always-on AI search optimization program, defining long-term roadmaps, and building an inclusive, high-performance team.

Qualifications

• Minimum of 10 years of experience with SEO for a global brand or digital agency.
• 4+ years of experience directly managing SEO, content, or program management teams, including experience developing and calibrating talent.
• Experience with AIO / GEO / AEO and optimizing content for AI-powered search.
• Solid experience leading complex, cross-functional content programs across multiple product lines or business areas.
• In-depth knowledge of the latest content SEO best practices across all significant worldwide search engines.
• Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, and Ahrefs.

Responsibilities

• Lead the creation and ongoing operation of an always-on AI Search optimization program defining the strategy, workflows, and success metrics.
• Build and grow a team of Content SEO program managers, coaching for career growth and an inclusive culture.
• Own the content SEO strategy and long-term roadmap across Apple's marketing site and online store.
• Partner with senior leaders across Merchandising, Product Marketing, and Marcom to make search a core input to Apple's content.
• Define and own the content SEO strategy and long-term roadmap across several of Apple's digital platforms, including Apple's marketing site and online store.
• Lead a team responsible for developing content strategies that optimize Apple's presence across AI platforms and AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines).
• Build, hire, mentor, and grow a team of content SEO program managers setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives
• Lead cross-functional collaboration with content, merchandising, product marketing, and Marcom leaders to ensure SEO is integrated into all content efforts and product launches
• Establish frameworks, standards, and processes for content optimization that scale globally across metadata, content structure, internal linking, and semantic markup
• Manage executive relationships inside Apple and stay current with search engine and AI platform developments

Skills

SEO strategy

Team leadership

Cross-functional collaboration

AI-powered search

Content optimization

Tools

Google Search Console

Ahrefs

seoClarity

Profound

Job description

Cupertino, California, United States Corporate Functions

Imagine what you could do here! The people here at Apple don't just create products - they build the kind of wonder that's revolutionized entire industries. It's the diversity of those people and their ideas that inspires the innovation that runs through everything we do, from amazing technology to industry-leading environmental efforts. At Apple, inclusion is a shared responsibility, and we work together to foster a culture where everyone belongs and is inspired to do their best work.Here on the Apple Store Online team, we are responsible for Apple's largest store. Our main goal is to deliver a magical, personal digital experience where customers can shop, buy and learn everything Apple, wherever they are. Each customer should feel like they are our only customer and our job is to set the bar for the experience they receive. To run such an extraordinary store, it takes extraordinary people, and we are looking for someone to help us do extraordinary things.As the leader of our Content SEO team, you'll define and direct how Apple's products are discovered in organic search by millions of people worldwide. You'll build and grow a high-performing team, set the strategic direction for content optimization across Apple's digital ecosystem, and partner with senior leaders across Marketing, Merchandising, and Product to make search a core input to how we tell Apple's story.

Description

We are looking for an experienced people manager to lead our Content SEO Program. You'll direct the activities of a functional area, managing a team responsible for content optimization strategy across multiple product lines and business areas. You'll navigate highly complex, ambiguous, and fast-moving priorities while developing your team's careers, driving measurable business impact, and influencing senior stakeholders across the organization.

Responsibilities

• Lead the creation and ongoing operation of an always-on AI Search optimization program defining the strategy, workflows, and success metrics
• Build and grow a team of Content SEO program managers, coaching for career growth and an inclusive culture
• Own the content SEO strategy and long-term roadmap across Apple's marketing site and online store
• Partner with senior leaders across Merchandising, Product Marketing, and Marcom to make search a core input to Apple's content
• Define and own the content SEO strategy and long-term roadmap across several of Apple's digital platforms, including Apple's marketing site and online store
• Lead a team responsible for developing content strategies that optimize Apple's presence across AI platforms and AI-powered search experiences (e.g., AI Overviews, conversational search, answer engines)
• Build, hire, mentor, and grow a team of content SEO program managers setting clear goals, providing regular feedback, and fostering an inclusive culture that supports career growth and diverse perspectives
• Lead cross-functional collaboration with content, merchandising, product marketing, and Marcom leaders to ensure SEO is integrated into all content efforts and product launches
• Establish frameworks, standards, and processes for content optimization that scale globally across metadata, content structure, internal linking, and semantic markup
• Manage executive relationships inside Apple and stay current with search engine and AI platform developments

Minimum Qualifications

• Minimum of 10 years of experience with SEO for a global brand or digital agency
• 4+ years of experience directly managing SEO, content, or program management teams, including experience developing and calibrating talent
• Experience with AIO / GEO / AEO and optimizing content for AI-powered search
• Solid experience leading complex, cross-functional content programs across multiple product lines or business areas
• In-depth knowledge of the latest content SEO best practices across all significant worldwide search engines
• Proficiency in SEO tools such as Google Search Console, Profound, seoClarity, and Ahrefs

Preferred Qualifications

• 13+ years of experience with SEO preferred
• Experience working in the technology and/or e-commerce industry
• Experience building or scaling a content SEO function at a large, matrixed organization
• Track record of building diverse, inclusive teams and developing talent into future leaders

At Apple, base pay is one part of our total compensation package and is determined within a range. This provides the opportunity to progress as you grow and develop within a role. The base pay range for this role is between $195,200 and $293,800, and your base pay will depend on your skills, qualifications, experience, and location.
Apple employees also have the opportunity to become an Apple shareholder through participation in Apple's discretionary employee stock programs. Apple employees are eligible for discretionary restricted stock unit awards, and can purchase Apple stock at a discount if voluntarily participating in Apple's Employee Stock Purchase Plan. You'll also receive benefits including: Comprehensive medical and dental coverage, retirement benefits, a range of discounted products and free services, and for formal education related to advancing your career at Apple, reimbursement for certain educational expenses including tuition. Additionally, this role might be eligible for discretionary bonuses or commission payments as well as relocation. Learn more about Apple Benefits
Note: Apple benefit, compensation and employee stock programs are subject to eligibility requirements and other terms of the applicable plan or program.

Apple is an equal opportunity employer that is committed to inclusion and diversity. We seek to promote equal opportunity for all applicants without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics. Learn more about your EEO rights as an applicant

At Apple, we believe accessibility is a fundamental human right. You'll find that idea reflected in everything here in our culture, our benefits and our digital tools. By welcoming as many perspectives as possible, we help you build a career where you feel like you belong.
Learn about accessibility in Apple's workplace
Learn about reasonable accommodations for job applicants

Apple accepts applications to this posting on an ongoing basis.