Senior Content Marketing Manager — AI-Driven Brand & Growth

Iterable, Inc.; New Boston (IL); Hybrid; USD 175,000 - 188,000; Full time

Job summary

Iterable is seeking a Senior Content Marketing Manager to lead how our brand voice and content strategy come alive across marketing content and advertising copy. You will build a content strategy that earns trust with target customers and reinforces Iterable’s authority in key categories, from blogs to flagship thought leadership.

You’ll work with AI tools to drive scalable impact and partner with product marketing and GTM teams to optimize the funnel.

Qualifications

• Exceptional written communication skills.
• Proven experience writing technical content or covering other highly complex topics.
• Demonstrated use of AI to automate business processes and drive quantifiable impact.
• Experience writing marketing copy for paid social and digital display ads.
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
• Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions.

Responsibilities

• Turn high priority topics into compelling, narrative-defining content.
• Own the process from ideation through publication and distribution.
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.
• Own Iterable’s brand voice and point of view.
• Develop AI-assisted production workflows to enable high-quality content at scale.
• Measure and improve the efficiency of the content operation, including time to publish and impact.
• Create content that supports demand generation and pipeline growth.

Skills

Exceptional writing

Editorial systems

AI for automation

Marketing copy

SEO basics

Cross-functional collaboration

Analytics tools

Google Analytics

Semrush

Tools

Google Analytics

Semrush

Job description

Iterable is seeking a Senior Content Marketing Manager to lead how our brand voice and content strategy come alive across marketing content and advertising copy. You will build a content strategy that earns trust with target customers and reinforces Iterable’s authority in key categories, from blogs to flagship thought leadership.

You’ll work with AI tools to drive scalable impact and partner with product marketing and GTM teams to optimize the funnel.