Senior Content Marketing Leader, AI-Driven B2B Growth

Iterable, Inc.; Boston (MA); On-site; USD 175,000 - 188,000; Full time

Job summary

Iterable, Inc. seeks a Senior Content Marketing Manager to own our brand voice and content strategy, shaping marketing copy and ads across channels.

You will lead a data-driven content program, scale production with AI, and collaborate with SEO, product marketing, and demand generation teams to drive measurable pipeline growth. The role requires exceptional writing, editor skills, and the ability to build scalable processes.

Qualifications

• 5+ years of marketing experience, with at least 2 in a B2B setting.
• Proven ability to write marketing copy for paid social and digital display ads.
• Strong analytics using Google Analytics, Semrush, or similar tools.

Responsibilities

• Own Iterable’s content roadmap aligned to SEO priorities and business objectives.
• Develop content that resonates with target buyers and reinforces brand voice.
• Lead ideation through publication and distribution, including AI-assisted workflows.
• Collaborate with product marketing and GTM teams to ensure on-brand messaging.
• Measure content impact and report on progress to marketing leadership.

Skills

Content marketing

Technical writing

AI in content

SEO best practices

Collaboration

Tools

AirOps

Canva

Figma

Photoshop

Job description

Iterable, Inc. seeks a Senior Content Marketing Manager to own our brand voice and content strategy, shaping marketing copy and ads across channels.

You will lead a data-driven content program, scale production with AI, and collaborate with SEO, product marketing, and demand generation teams to drive measurable pipeline growth. The role requires exceptional writing, editor skills, and the ability to build scalable processes.