Senior Content Marketing Manager

Iterable, Inc.; New Boston (IL); Hybrid; USD 175,000 - 188,000; Full time

Job summary

Iterable is seeking a Senior Content Marketing Manager to lead how our brand voice and content strategy come alive across marketing content and advertising copy. You will build a content strategy that earns trust with target customers and reinforces Iterable’s authority in key categories, from blogs to flagship thought leadership.

You’ll work with AI tools to drive scalable impact and partner with product marketing and GTM teams to optimize the funnel.

Qualifications

• Exceptional written communication skills.
• Proven experience writing technical content or covering other highly complex topics.
• Demonstrated use of AI to automate business processes and drive quantifiable impact.
• Experience writing marketing copy for paid social and digital display ads.
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
• Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions.

Responsibilities

• Turn high priority topics into compelling, narrative-defining content.
• Own the process from ideation through publication and distribution.
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.
• Own Iterable’s brand voice and point of view.
• Develop AI-assisted production workflows to enable high-quality content at scale.
• Measure and improve the efficiency of the content operation, including time to publish and impact.
• Create content that supports demand generation and pipeline growth.

Skills

Exceptional writing

Editorial systems

AI for automation

Marketing copy

SEO basics

Cross-functional collaboration

Analytics tools

Google Analytics

Semrush

Tools

Google Analytics

Semrush

Job description

Iterable is the AI customer engagement platform, built for enterprise scale, loved by teams, and trusted by global brands like Redfin, SeatGeek, Priceline, Calm, and Box. Our platform empowers organizations to activate customer data from any source, design seamless cross-channel experiences, and optimize engagement with Nova Intelligence, the AI layer of our platform, all with enterprise-grade security and compliance. Today, nearly 1,200 brands across 50+ countries rely on Iterable to drive growth, deepen customer relationships, and deliver joyful customer experiences.

Our success is powered by extraordinary people who bring our core values to life every day: Be an Owner, Growth Mindset, Run as One, and Transparency. And the market has noticed: G2 recognizes Iterable as a Leader globally, spanning the Americas, EMEA, APAC, ANZ, and Latin America, with category leadership in Personalization, Marketing Automation, Push Notifications, and Mobile Marketing, and a 4.5/5-star rating from hundreds of users. Gartner named Iterable a Challenger in the Gartner Magic Quadrant for Multichannel Marketing in both 2024 and 2025. We’ve also earned TrustRadius Top Rated honors in 2024 and 2025, were named a TrustRadius Buyer’s Choice for 2026, and were featured in Snowflake’s Modern Marketing Data Stack 2026.

With a global presence that includes offices in San Francisco, Denver, London, Sydney, and Lisbon, plus remote employees worldwide, we are committed to building a diverse and inclusive workplace. We welcome candidates from all backgrounds and encourage you to apply. Learn more about our story and mission on our Culture and About Us pages. Let’s shape the future of customer engagement together!

We’re looking for a Senior Content Marketing Manager to join our Brand & Content team to own how Iterable’s brand strategy comes to life in our marketing content and advertising copy.

The way buyers discover and evaluate customer engagement platforms has changed. Much of the evaluation now happens before a first conversation with sales — through organic search, AI-generated answers, industry communities, video, and peer recommendations. To succeed in that environment we need content with a strong brand voice that demonstrates differentiated expertise.

In this role, you will develop and execute a content strategy that builds trust with our target customers, reinforces Iterable’s authority in the categories most important to our business, and ultimately compels buyers to choose us over the competition. From helpful, engaging blog posts to scroll-stopping advertising copy, you’ll combine your skills as a content strategist with AI tools and systems to drive marketing impact across the business.

We’re looking for someone who is an excellent writer, an exceptional editor, and a proven systems builder — and who understands that quality and scale are not competing priorities.

Key Responsibilities

Turn high priority topics into compelling, narrative-defining content

• Build and manage the content roadmap aligned to SEO/AEO priorities and key business objectives.
• Analyze audience personas, SEO/AEO data, and product strategy to produce content that resonates with our target consumers.
• Own the process from ideation through publication and distribution.
• Partner with our SEO and product teams to ensure content reflects priority topics, product strategy, and market positioning.
• Structure content so that search engines and AI assistants can accurately understand, summarize, and cite Iterable’s perspective.

Own Iterable’s brand voice and point of view

You’ll develop a deep understanding of Iterable’s brand voice and differentiation strategy and see that it comes to life in everything we produce.

• Ensure all content provides clear, strong, and helpful POVs to help solve challenges for the modern marketer.
• Establish and maintain editorial standards for quality, accuracy, and originality, and apply them consistently across all content.
• Partner with product marketing and GTM teams to create compelling, on-brand marketing copy that drives impact throughout the funnel
• Write the content that sets the bar, including flagship thought leadership and technically complex subject matter.

Scale content production through AI

You’ll develop the systems that allow a small team to produce high-quality content at meaningful volume.

• Develop and refine AI-assisted production workflows, structured briefs, and brand voice references that support high-quality output at scale.
• Build quality control into the production process so editorial standards hold as volume increases.
• Evaluate emerging AI tools and determine which are worth adopting, testing, or setting aside.
• Measure and improve the efficiency of the content operation, including time to publish and impact.

Support demand generation and pipeline growth

• Partner with demand generation to generate compelling, resonant marketing copy for brand marketing campaigns and paid programs.
• Monitor the performance of content across the company’s different channels and maintain an ongoing set of metrics and reports.
• Connect content visibility to business outcomes, demonstrating how discovery translates into qualified leads and pipeline.
• Create clear readouts for marketing leadership, including what changed, why it matters, and what action comes next.

What We’re Looking For

• Exceptional written communication skills, supported by strong marketing writing samples.
• Proven experience writing technical content or covering other highly complex topics.
• Demonstrated use of AI to automate business processes and drive quantifiable impact.
• Experience writing marketing copy for paid social and digital display ads.
• Deep understanding of AEO/SEO best practices, including how AI assistants retrieve, summarize, and cite information.
• Strong analytical ability, with experience using Google Analytics, Semrush, or similar platforms to inform strategy/editorial decisions.
• 5+ years of marketing experience, at least 2 in a B2B setting.
• Ability to seamlessly work with marketers, salespeople, engineers, and other key stakeholders in the company.

Bonus Points

• Experience using AirOps to produce marketing content is a significant plus.
• Basic industry knowledge of SaaS, APIs, and data analytics.
• Experience developing content strategies for social media video platforms, such as YouTube, LinkedIn, and Instagram.
• Experience with Canva, Figma, Photoshop, or other creative tools.

Personal Attributes

• The right person is part writer, part editor, part systems builder.
• They use AI to work quickly without compromising quality.
• They hold a high editorial bar and are comfortable deciding when work does not meet it.
• They have a clear, informed point of view on what makes B2B content effective.
• They care about measurement, but they don’t hide behind dashboards.
• Comfortable with ambiguity and able to build structure, process, and clarity where it doesn’t yet exist.
• Collaborative and low-ego, energized by cross-functional work across SEO, product marketing, and demand generation.

Success metrics

• Meaningful growth in Iterable’s share of voice across AI-driven search and answer engines for priority categories, products, and buyer questions.
• Demonstrated downfunnel impact in at least one area, whether through content that generates significant qualified leads or through campaign copy that measurably improves lead quality.
• A more efficient content operation, measured by output, time to publish, and quality consistency.
• Clearer, more credible market association between Iterable and the categories where we compete.

Recruitment Disclaimer

Iterable is not affiliated in any way to these impostors and we hereby confirm that such individuals/entities are not authorized, encouraged, or sponsored to act on behalf of Iterable. Such job opportunities are entirely fake and not valid. Therefore, please disregard any written or oral request for a job offer or an interview that you believe is or might be fraudulent or suspicious and immediately reach out to us via email at [e-mail] upon receiving a suspicious job offer.

Criminal and/or civil liabilities may arise from such actions, and Iterable expressly reserves the right to take legal action, including criminal action, against such individuals/entities whenever such phenomena occur. In any case, please note that under no circumstances shall Iterable and any of its affiliates be held liable or responsible for any claims, losses, damages, expenses or other inconvenience resulting from or in any way connected to the actions of these impostors.

Iterable is an Equal Employment Opportunity employer that proudly pursues and hires a diverse workforce. Iterable does not make hiring or employment decisions on the basis of race, color, religion or religious belief, ethnic or national origin, nationality, sex, gender, gender-identity, sexual orientation, disability, age, military or veteran status, or any other basis protected by applicable local, state, or federal laws or prohibited by Company policy. Iterable also strives for a healthy and safe workplace and strictly prohibits harassment of any kind. Pursuant to the San Francisco Fair Chance Ordinance and other similar state laws and local ordinances, and its internal policy, Iterable will also consider for employment qualified applicants with arrest and conviction records.

Compensation Range: $175K - $188K