Senior Content Marketing Lead: AI-Driven Brand Growth

Iterable, Inc.; Austin (TX); On-site; USD 175,000 - 188,000; Full time

Job summary

Iterable, Inc. is seeking a Senior Content Marketing Manager to own how our brand strategy comes to life in marketing content and advertising copy. You will develop a content strategy that builds trust with target customers and reinforces Iterable’s authority across key categories.

You’ll combine your writing and editing excellence with AI-enabled workflows to drive scalable content at pace, partnering with SEO, product marketing, and demand generation to impact the funnel.

Qualifications

• Excellent writing and editing skills for marketing content.
• Experience creating technical or complex content.
• Demonstrated use of AI to automate content workflows.
• Experience writing marketing copy for paid social and digital ads.
• Strong understanding of SEO/AEO best practices and how AI summarizes information.
• Analytical ability with tools like GA or Semrush to inform strategy.

Responsibilities

• Own the content roadmap aligned to SEO/AEO priorities and business objectives.
• Collaborate with SEO and product teams to reflect priority topics and market positioning.
• Lead ideation through publication and distribution with scalable processes.
• Develop flagship thought leadership and technically complex subject matter.
• Write on-brand marketing copy that drives funnel impact.
• Scale content production through AI, defining briefs and brand references.
• Monitor content performance across channels and report on impact.

Skills

Excellent writer

Technical content

AI tools usage

Marketing copy

SEO best practices

Analytics

B2B marketing

Tools

Google Analytics

Semrush

Job description

Iterable, Inc. is seeking a Senior Content Marketing Manager to own how our brand strategy comes to life in marketing content and advertising copy. You will develop a content strategy that builds trust with target customers and reinforces Iterable’s authority across key categories.

You’ll combine your writing and editing excellence with AI-enabled workflows to drive scalable content at pace, partnering with SEO, product marketing, and demand generation to impact the funnel.