Senior Content Marketing Manager

OneSignal, Inc.; United States; Remote; USD 135,000 - 160,000; Full time

Benefits offered by this job

Equity program

Comprehensive benefits

Job summary

OneSignal, Inc. is seeking a Senior Content Marketing Manager to develop compelling content that advances our brand and business goals.

You’ll turn priorities, customer insights, and market opportunities into high-quality content and work across teams to distribute and measure impact. This hands-on senior individual contributor role owns the editorial strategy, writes and edits, interviews customers and experts, develops repeatable content programs, and works cross-functionally across Marketing,

Qualifications

• 6+ years of content marketing experience in B2B SaaS.
• Strong writing and editing skills with ability to simplify complex topics.
• Experience building and executing content strategy from opportunity to distribution.
• Proven ability to interview customers and stakeholders to craft compelling stories.
• Expertise in SEO and leveraging AI to improve content workflows.
• Ability to manage multiple priorities and collaborate across Marketing, Sales, Product, Partners, and CS.

Responsibilities

• Own content strategy and editorial direction aligned to brand and business goals.
• Create high-quality content including guides, customer stories, research, and thought leadership.
• Interview customers and experts to uncover original stories and business impact.
• Drive distribution and partnerships across channels to expand reach and engagement.
• Grow organic visibility through SEO and AI-enabled discovery.
• Lead content programs and measure impact against pipelines.

Skills

Content marketing

Excellent writing

SEO & AI in content

B2B SaaS

Cross-functional collaboration

Job description

We’re looking for a Senior Content Marketing Manager to develop compelling content that advances our brand and business goals. You’ll turn company priorities, customer insights, and market opportunities into high-quality content, and work across the team to distribute and measure the impact. You’ll own our editorial strategy and create distinctive, useful content that drives business results. You’ll develop an always‑on content engine by uncovering stories in customer results, product expertise, and original research.

This is a hands‑on senior individual contributor role. You’ll create the strategy, write and edit, interview customers and experts, develop repeatable content programs, and work cross‑functionally across Marketing, Sales, Product, Partners, and Customer Success. You’ll also shape how we distribute content, measure its impact, and use AI to improve the way we work. This role reports directly to the Head of Marketing.

• Own OneSignal’s content strategy and editorial direction, developing compelling stories, themes, and thought leadership that support brand and business goals.
• Create high-quality content—including practical guides, customer stories, research, and thought leadership—that translates complex ideas into actionable insights.
• Uncover original stories by interviewing customers and industry experts to showcase unique perspectives, customer outcomes, and business impact.
• Drive content distribution and partnerships across channels, collaborating with Marketing, executives, creators, publishers, and partners to expand reach and engagement.
• Grow organic visibility through SEO and AEO, optimizing content for search engines and AI discovery to drive qualified traffic and demand.
• Leverage AI to build efficient workflows for research, briefing, editing, and content repurposing while maintaining quality, accuracy, and brand voice.
• Lead the annual State of Customer Engagement report and measure content performance against MQLs, SQLs, and pipeline to continuously optimize strategy and investment.

What You’ll Bring

• 6+ years of content marketing experience in B2B SaaS
• Excellent writing and editing skills, and ability to explain complex subjects clearly
• Experience building content strategy and execution, from identifying an opportunity through publication and distribution
• Strong customer communication skills and ability to conduct customer interviews, write compelling stories, and get customer approvals
• Expertise in SEO and an experimental approach to discovery through AI search
• Practical experience using AI in content workflows to improve efficiency and output without sacrificing quality
• The ability to prioritize, manage competing requests, and collaborate effectively across teams
• Can move quickly, make sound decisions in an ambiguous environment and adapt as priorities evolve
• A can‑do attitude and willing to take on challenges without clear direction

The New York and California base salary for this full time position is between $135,000 to $160,000. Your exact starting salary is determined by a number of factors such as your experience, skills, and qualifications. In addition to base salary, we also offer a competitive equity program and comprehensive and inclusive benefits.