Senior Content Marketing Manager

Unity; New York (NY); On-site; USD 150,000 - 195,000; Full time

Benefits offered by this job

Health insurance

Commute subsidy

Employee stock ownership

Competitive retirement plans

Generous vacation and personal days

Job summary

Unity is seeking a senior content marketer to own our GTM content pipeline for advertising and monetization products. Based in New York, you will partner with integrated marketing and work with product marketing, sales, and creative to develop thought leadership, reports, and customer stories.

You will translate complex mobile advertising concepts into engaging content for developers, publishers, and advertisers, while optimizing performance using data and AI tools.

Qualifications

• Experience in ad tech, mobile advertising, programmatic, or performance marketing.
• Hands‑on integrated marketing across multi‑channel campaigns.
• Proven track record of producing high‑quality B2B and B2C content.
• Strong writing, editing, and storytelling skills.

Responsibilities

• Define GTM campaign content deliverables cross‑functionally.
• Plan and execute multi‑channel campaigns and content assets across paid, owned, earned channels.
• Own a content pipeline supporting GTM strategy across the customer journey.
• Identify story opportunities and manage approvals (legal included).
• Translate complex technical concepts into clear content for mobile developers, publishers, and advertisers.
• Monitor content and campaign performance and surface insights.

Skills

Ad tech experience

Integrated marketing

Content strategy

B2B and B2C content

Strong writing

AI content tools

Tools

Claude

Profound

Sanity

Job description

Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. Unity’s Grow division helps mobile developers and publishers scale their games and apps through industry-leading user acquisition and monetization solutions.

We are looking for a strategic content marketer with an ad tech background to join our Content Marketing team. This role will primarily support Unity’s advertising and monetization products. The team produces content that supports our go-to-market strategy, including thought leadership, reports, and customer success stories.

This is a senior individual contributor role based in New York. You’ll own a continuous pipeline of high-quality content and partner closely with integrated marketing on campaigns, working alongside product marketing, sales, and creative.

What You’ll Be Doing

• Help define GTM campaign content deliverables, working cross-functionally across marketing.
• Partner with integrated marketing to plan and execute multi-channel campaigns, helping shape content strategy and producing assets that bring each campaign to life across paid, owned, earned, email, events, and social channels.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, content optimized for AI search, and presentations.
• Identify story opportunities and manage approvals, including legal review, to deliver accurate, on-brand content in the format that best serves the GTM.
• Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers.
• Monitor and optimize content and campaign performance based on data, surfacing insights and recommendations to the team.
• Use AI and content tools such as Claude, Profound, and Sanity throughout the content workflow, from research and drafting to tracking and improving how Unity shows up in AI-powered search.

What We’re Looking For

• Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of the mobile advertising and monetization landscape (e.g., user acquisition, ad networks, mediation, measurement).
• Hands‑on integrated marketing experience, including contributing to or leading multi‑channel campaigns from planning through launch and measurement, with a strong grasp of content distribution and performance metrics.
• Proven track record of producing high‑quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills, with the ability to distill complex technical concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment.
• Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation.

Additional Information

• This role is based in New York City.
• Relocation support is not available for this position.
• Work visa/immigration sponsorship is not available for this position.

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $123,300 - $184,900 USD gross

Zone B: $139,300 - $208,900 USD gross

Zone C: $156,600 - $234,800 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate’s relevant experience, professional background, and skill set.

Benefits

At Unity, we want our team members to thrive. We offer a wide range of benefits designed to support well‑being and work‑life balance.

Please note: Benefits eligibility, specific offerings, and coverage vary based on the country and employment status.

While specific benefits vary, here are some of the ways we strive to take care of our eligible team members globally:

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family‑care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world’s leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most innovative console games, and virtually all of the top XR and Web Games are developed, deployed, and grown in Unity. Unity also enables teams across industries like automotive, manufacturing, and healthcare to design, simulate, and collaborate in 3D — closing the gap between ideas and reality. For more information, please visit www.unity.com.

Unity is a proud equal opportunity employer. We are committed to fostering an inclusive, innovative environment and celebrate our employees across age, race, color, ancestry, national origin, religion, disability, sex, gender identity or expression, sexual orientation, or any other protected status in accordance with applicable law. Our differences are strengths that enable us to support the growing and evolving needs of our customers, partners, and collaborators. If you have a disability that means there are preparations or accommodations we can make to help ensure you have a comfortable and positive interview experience, please fill out this form to let us know.

This position requires the incumbent to have a sufficient knowledge of English to have professional verbal and written exchanges in this language since the performance of the duties related to this position requires frequent and regular communication with colleagues and partners located worldwide and whose common language is English.

This posting is intended to fill an existing vacancy, and we are committed to providing applicants with updates throughout the hiring process in accordance with applicable law.