Senior Content Marketing Manager

Unity Technologies SF; New York (NY); On-site; USD 123,000 - 185,000; Full time

Benefits offered by this job

Health insurance

Commute subsidy

Employee stock ownership

Generous vacation and personal days

Parental leave support

Office snacks

Mental Health programs

ERGs

Training and development

Job summary

Unity Technologies is seeking a strategic content marketer in New York to drive GTM content for advertising and monetization products. You’ll own a continuous pipeline of high-quality content and collaborate with integrated marketing on campaigns across paid, owned, earned, email, events, and social channels.

You will translate complex technical concepts for mobile developers, publishers, and advertisers, and optimize content performance using data and AI tools.

Qualifications

• Experience in ad tech, mobile advertising, programmatic, or performance marketing.
• Hands-on integrated marketing with planning through launch and measurement.
• Proven track record of high‑quality B2B and B2C content.
• Strong writing, editing, and storytelling skills.
• Experience owning a content program as a senior individual contributor.
• Proficiency with AI tools and SEO, GEO, and AEO best practices.

Responsibilities

• Define GTM campaign content deliverables across marketing.
• Plan and execute multi-channel campaigns and shape content strategy.
• Own a rich content pipeline supporting the GTM strategy across the customer journey.
• Identify story opportunities and manage approvals, including legal review.
• Translate complex technical concepts into clear, valuable content.
• Monitor and optimize content and campaign performance with data.
• Use AI and tools like Claude, Profound, and Sanity in the workflow.

Skills

Ad tech experience

Content marketing

Multi-channel campaigns

AI tools

Strong writing

SEO practices

Tools

Claude

Profound

Sanity CMS

Job description

The opportunity

Unity (NYSE: U) is dedicated to creating immersive and engaging experiences for developers, creators and players worldwide. Unity's Grow division helps mobile developers and publishers scale their games and apps through industry-leading user acquisition and monetization solutions.

We are looking for a strategic content marketer with an ad tech background to join our Content Marketing team. This role will primarily support Unity's advertising and monetization products. The team produces content that supports our go-to-market strategy, including thought leadership, reports, and customer success stories.

This is a senior individual contributor role based in New York. You'll own a continuous pipeline of high-quality content and partner closely with integrated marketing on campaigns, working alongside product marketing, sales, and creative.

What you’ll be doing

• Help define GTM campaign content deliverables, working cross-functionally across marketing.
• Partner with integrated marketing to plan and execute multi-channel campaigns, helping shape content strategy and producing assets that bring each campaign to life across paid, owned, earned, email, events, and social channels.
• Own and deliver a rich pipeline of content that supports the GTM strategy across the customer journey. Content types include case studies, thought leadership, ebooks, webinars, co-marketing materials, newsletters, reports, content optimized for AI search, and presentations.
• Identify story opportunities and manage approvals, including legal review, to deliver accurate, on‑brand content in the format that best serves the GTM.
• Translate complex technical concepts into clear, valuable content for mobile developers, publishers, and advertisers.
• Monitor and optimize content and campaign performance based on data, surfacing insights and recommendations to the team.
• Use AI and content tools such as Claude, Profound, and Sanity throughout the content workflow, from research and drafting to tracking and improving how Unity shows up in AI‑powered search.

What we’re looking for

• Experience in ad tech, mobile advertising, programmatic, or performance marketing, with a solid understanding of the mobile advertising and monetization landscape (e.g., user acquisition, ad networks, mediation, measurement).
• Hands‑on integrated marketing experience, including contributing to or leading multi‑channel campaigns from planning through launch and measurement, with a strong grasp of content distribution and performance metrics.
• Proven track record of producing high‑quality B2B and B2C content that drives engagement and supports demand generation, aligned with messaging and positioning strategy.
• Strong writing, editing, and storytelling skills, with the ability to distill complex technical concepts into clear, compelling narratives for a range of audiences.
• Experience owning a content program as a senior individual contributor, including stakeholder coordination and editorial judgment.
• Proficiency with AI tools such as Claude and Profound, and experience applying SEO, GEO, and AEO best practices to content creation.

Additional information

This role is based in New York City.

Relocation support is not available for this position.

Work visa/immigration sponsorship is not available for this position.

Base Salary Range: We determine the base salary range for this role based on your primary work location:

Zone A: $123,300 - $184,900 USD gross
Zone B: $139,300 - $208,900 USD gross
Zone C: $156,600 - $234,800 USD gross

This range reflects the anticipated base salary for this position. Beyond base salary, this role may be eligible for equity awards and participation in our company incentive plans (such as annual discretionary bonuses or sales commissions). The final offer amount will depend on several factors, including geographic location and the candidate's relevant experience, professional background, and skill set.

Benefits

• Comprehensive health, life, and disability insurance
• Commute subsidy
• Employee stock ownership
• Competitive retirement/pension plans
• Generous vacation and personal days
• Support for new parents through leave and family‑care programs
• Office food snacks
• Mental Health and Wellbeing programs and support
• Employee Resource Groups
• Global Employee Assistance Program
• Training and development programs
• Volunteering and donation matching program

Life at Unity

Unity [NYSE: U] is the world's leading game engine, powering play for more than 3 billion consumers each month. The top mobile games in the world, the most played PC indie titles, the most