Sr. Content Marketing Manager (test)

Neara; Northern (KY); Hybrid; USD 120,000 - 170,000; Full time

Benefits offered by this job

Equity

Medical insurance

Flexible PTO

Job summary

MasterClass is seeking a highly strategic Sr. Content Marketing Manager to lead end-to-end campaigns for cultural launches. You will drive strategy, storytelling, and cross-functional execution across creative, talent, PR, product marketing, social, and performance channels.

You will partner with instructors and internal teams to deliver high-impact launches, leveraging audience insights and AI tools for optimization, in a remote-first environment with global brand moments.

Qualifications

• 7+ years of experience in integrated marketing, content marketing, brand marketing, or entertainment marketing.
• Experience leading cross-functional campaigns from strategy through execution.
• Strong storytelling and written briefing abilities.

Responsibilities

• Lead end-to-end integrated marketing campaigns for MasterClass launches and cultural moments, from strategy to reporting.
• Develop go-to-market strategies across owned, earned, paid, social, product, and talent channels.
• Write clear and inspiring creative and strategy briefs to guide campaign work.
• Partner with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations to align priorities.
• Build relationships with instructors and their teams for alignment and launch execution.
• Use audience insights and campaign data to optimize strategies for future launches.
• Support on-set moments and production environments to ensure creative alignment.
• Evolve campaigning approaches with AI-enabled tools and experimentation.

Skills

Strategic thinking

Storytelling

Cross-functional collaboration

Stakeholder management

Communication

Job description

Who we are:

MasterClass is the streaming platform where the world’s best come together so anyone, anywhere, can access and be inspired by their knowledge and stories. We put you in the room with the creators, thinkers, makers and leaders who have changed the world, so that you can change yours.

Members get unprecedented access to 200+ instructors and classes across a wide variety of fields, including Arts & Entertainment, Business, Design & Style, Sports & Gaming, Writing and more. Step into Nas’ recording studio and Gordon Ramsay’s kitchen, and go behind the big screen with James Cameron. Design your career with Elaine Welteroth, get ready to win with Lewis Hamilton, perfect your pitch with Shonda Rhimes and discover your inner negotiator with Chris Voss.

We’re a remote-first workforce with collaborative work spaces in San Francisco and Kitchener, Ontario, and employees in several U.S. states. If you’re interested in joining a dynamic, culture-driving company—where learning invaluable skills is all in a day’s work,we invite you to apply.

We are looking for more than what a resume can show. If you don’t have the exact experience or skills, but think you’d be a great addition to MasterClass, please apply for the role.

Snapshot of the Role:

MasterClass is looking for a highly strategic and creatively driven Sr. Content Marketing Manager to help bring our most culturally relevant class launches and brand moments to life. Reporting into the Integrated Marketing organization, this person will lead end-to-end campaign strategy and execution across a slate of launches — shaping how the world experiences MasterClass through breakthrough storytelling, integrated marketing, and audience-first thinking.

This role sits at the intersection of entertainment, culture, storytelling, and technology. You’ll partner across Creative, Content, Talent, PR, Product Marketing, Social, and Performance Marketing teams to develop integrated campaigns that drive both business impact and brand love. From creative and strategy briefing to launch execution and optimization, you’ll help shape campaigns that elevate the voices of the world’s most iconic experts and instructors.

The ideal candidate is both a strategic thinker and an exceptional operator — someone who can move fluidly between big-picture campaign vision and the details required to execute high-impact launches in fast-moving environments. This person is highly collaborative, culturally plugged in, comfortable working directly with talent and instructor teams, and energized by bringing ambitious creative ideas to life.

At MasterClass, we’re a learning company at our core. In this role, you’ll work alongside world-class marketers, creatives, storytellers, and operators while helping evolve how modern marketing teams leverage AI, experimentation, and audience insights to drive smarter and more effective campaigns.

What You Will Do:

• Lead end-to-end integrated marketing campaigns for a slate of MasterClass launches and cultural marketing moments, from positioning and strategy through execution and reporting
• Develop integrated go-to-market strategies across owned, earned, paid, social, product, and talent/instructor channels
• Write clear and inspiring creative and strategy briefs that guide compelling, insight-driven campaign work
• Partner cross-functionally with Creative, Content, Talent, PR, Product Marketing, Social, Performance Marketing, and Operations teams to align campaign priorities and execute high-impact launches
• Build strong working relationships with instructors and their teams to support campaign alignment, co-marketing opportunities, and launch execution
• Use audience insights, campaign performance, testing, and experimentation to optimize marketing strategies and inform future launches
• Support on-set campaign moments and production environments when needed to ensure creative alignment and real-time marketing opportunities
• Help evolve campaign development approaches through AI-enabled tools, experimentation, and operational innovation

About You (Requirements):

• 7+ years of experience in integrated marketing, content marketing, brand marketing, entertainment marketing, or consumer campaign strategy leading complex, cross-functional campaigns from strategy through execution
• Proven experience developing integrated go-to-market campaigns that drive measurable business and audience impact across multiple channels
• Strong strategic thinking and storytelling skills, with experience writing positioning frameworks, campaign narratives, and creative briefs
• Exceptional cross-functional collaboration and stakeholder management skills, with the ability to influence across creative, marketing, product, talent, and executive teams
• Experience working directly with talent, creators, instructors, or external partners in fast-paced campaign or production environments
• Strong understanding of culture, audience behavior, and consumer trends, with an ability to identify opportunities for culturally relevant storytelling
• Demonstrated curiosity and adaptability around emerging technologies, including AI-enabled marketing workflows and experimentation
• Excellent communication, presentation, organizational, and project management skills, with the ability to manage multiple priorities simultaneously
• This role is open to applicants based in the following locations: AZ, CA, CT, FL, GA, IL, MA, MI, NH, NJ, NY, NC, OH, PA, TN, TX, UT, WA or Ontario and British Columbia, Canada

At MasterClass, we believe we put our best work forward when our employees bring together ideas that are diverse in thought. We are proud to be an equal opportunity workplace and are committed to equal employment opportunity regardless of race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or any other characteristic protected by applicable federal, state or local law. In addition, MasterClass will provide reasonable accommodations for qualified individuals with disabilities. If you have a disability or special need, we would like to know how we can better accommodate you.

The salary range listed is for NYC/CA/WA. As a company, we have a location based strategy, which means the disclosed range estimate has not been adjusted for any applicable geographic differential associated with the location where the position may be filled.

MasterClass’s salary ranges are based on paying competitively for our size and industry. In addition to salary, we also offer equity and comprehensive benefits (medical, dental, vision, flexible PTO, and more). The range listed is for the expectations as laid out in the job description, however we are often open to a wide variety of profiles, and recognize that the person we hire may be less experienced (or more senior) than this job description as posted. If that ends up being the case, the updated salary range will be communicated with you as a candidate.