Senior ASO Lead for Outdoor Apps & Growth

Make Choteau Home; Bozeman (MT); Híbrido; USD 115.000 - 158.000; Tempo integral

Benefícios oferecidos por esta vaga

Competitive salary

Annual bonus

Equity / stock options

Health benefits

401k matching

Flexible work options

Resumo da vaga

onX is seeking a Senior App Store Optimization Manager to own ASO strategy and execution across Hunt, Offroad, Backcountry, and Angling verticals. You’ll partner with Marketing, Product, and Creative to align priorities and drive sustainable organic growth.

You’ll lead optimization across keywords, metadata, and store experiences, using data and experiments to guide decisions to adapt to platform changes, including AI-driven discovery.

Qualificações

• 7+ years in ASO or mobile growth marketing.
• Experience owning ASO strategy across multiple products/brands.
• Ability to translate ASO insights into recommendations with stakeholders.
• Strong analytical skills translating data into priorities.
• Experience with AI-driven discovery and app store features.

Responsabilidades

• Own and evolve ASO strategy and roadmap across four verticals.
• Identify growth opportunities based on business needs and platform changes.
• Collaborate with Marketing, Product, and Creative to align priorities.
• Lead optimization across keywords, metadata, and store experiences.
• Own ASO experimentation lifecycle from hypothesis to measurement.
• Monitor ASO performance and translate insights into recommendations.
• Partner with Apple and Google Play teams and external partners.
• Communicate recommendations clearly across cross-functional teams.

Conhecimentos

ASO strategy

Growth marketing

Analytics

Cross-functional leadership

AI-driven discovery

App Store optimization

Keyword optimization

Descrição da vaga

onX is seeking a Senior App Store Optimization Manager to own ASO strategy and execution across Hunt, Offroad, Backcountry, and Angling verticals. You’ll partner with Marketing, Product, and Creative to align priorities and drive sustainable organic growth.

You’ll lead optimization across keywords, metadata, and store experiences, using data and experiments to guide decisions to adapt to platform changes, including AI-driven discovery.