Senior Content & Copywriter - Public Sector Campaigns

Jobtailor; Washington (District of Columbia); On-site; USD 90,000 - 135,000; Full time

Job summary

Jobtailor in Washington, DC leads copywriting for USCIS within Guidehouse's Defense and Security Segment. The role directs a workstream crafting external marketing and recruitment materials for USCIS.

You will develop stakeholder personas and journey maps, support engagement initiatives, create multi-channel communications for internal and external audiences, and help measure campaign effectiveness. The position requires clear communication with senior leaders and the ability to manage multiple

Qualifications

• Must have 5+ years of experience writing, editing, proofreading, and creative conception for external materials.

Responsibilities

• Lead copywriting efforts for the USCIS organization within Guidehouse's Defense and Security Segment
• Lead a workstream involving writing, editing, proofreading, and creative conception for external marketing and communications materials supporting USCIS recruitment
• Support stakeholder analyses and develop stakeholder personas and journey maps
• Support stakeholder engagement approaches and initiatives
• Develop multi-channel communications products for internal and external stakeholders
• Assist in developing metrics to evaluate marketing campaign effectiveness
• Prepare and lead internal and external stakeholder discussions, client meetings, and leadership briefings
• Support multiple concurrent assignments while ensuring technical accuracy, adherence to standards, and timely delivery
• Prepare briefing materials and concise summaries of assessments, evaluations, and plans to communicate program status and progress to senior leaders

Skills

Copywriting

Editing

Proofreading

Creative Conception

Marketing Communications

Metrics Development

Stakeholder Analysis

Journey Mapping

Multi-Channel Communications

Campaign Effectiveness Evaluation

Excellent Written Communication

Excellent Verbal Communication

Adaptability

Relationship Building

Public Trust Certification

Microsoft Suite Proficiency

Education

Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a business-related field

Tools

Microsoft Office

Job description

Jobtailor in Washington, DC leads copywriting for USCIS within Guidehouse's Defense and Security Segment. The role directs a workstream crafting external marketing and recruitment materials for USCIS.

You will develop stakeholder personas and journey maps, support engagement initiatives, create multi-channel communications for internal and external audiences, and help measure campaign effectiveness. The position requires clear communication with senior leaders and the ability to manage multiple