Content Developer, Copywriter

Jobtailor; Washington (District of Columbia); On-site; USD 90,000 - 135,000; Full time

Job summary

Jobtailor in Washington, DC leads copywriting for USCIS within Guidehouse's Defense and Security Segment. The role directs a workstream crafting external marketing and recruitment materials for USCIS.

You will develop stakeholder personas and journey maps, support engagement initiatives, create multi-channel communications for internal and external audiences, and help measure campaign effectiveness. The position requires clear communication with senior leaders and the ability to manage multiple

Qualifications

• Must have 5+ years of experience writing, editing, proofreading, and creative conception for external materials.

Responsibilities

• Lead copywriting efforts for the USCIS organization within Guidehouse's Defense and Security Segment
• Lead a workstream involving writing, editing, proofreading, and creative conception for external marketing and communications materials supporting USCIS recruitment
• Support stakeholder analyses and develop stakeholder personas and journey maps
• Support stakeholder engagement approaches and initiatives
• Develop multi-channel communications products for internal and external stakeholders
• Assist in developing metrics to evaluate marketing campaign effectiveness
• Prepare and lead internal and external stakeholder discussions, client meetings, and leadership briefings
• Support multiple concurrent assignments while ensuring technical accuracy, adherence to standards, and timely delivery
• Prepare briefing materials and concise summaries of assessments, evaluations, and plans to communicate program status and progress to senior leaders

Skills

Copywriting

Editing

Proofreading

Creative Conception

Marketing Communications

Metrics Development

Stakeholder Analysis

Journey Mapping

Multi-Channel Communications

Campaign Effectiveness Evaluation

Excellent Written Communication

Excellent Verbal Communication

Adaptability

Relationship Building

Public Trust Certification

Microsoft Suite Proficiency

Education

Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a business-related field

Tools

Microsoft Office

Job description

• Lead copywriting efforts for the USCIS organization within Guidehouse's Defense and Security Segment
• Lead a workstream involving writing, editing, proofreading, and creative conception for external marketing and communications materials supporting USCIS recruitment
• Support stakeholder analyses and develop stakeholder personas and journey maps
• Support stakeholder engagement approaches and initiatives
• Develop multi-channel communications products for internal and external stakeholders
• Assist in developing metrics to evaluate marketing campaign effectiveness
• Prepare and lead internal and external stakeholder discussions, client meetings, and leadership briefings
• Support multiple concurrent assignments while ensuring technical accuracy, adherence to standards, and timely delivery
• Prepare briefing materials and concise summaries of assessments, evaluations, and plans to communicate program status and progress to senior leaders

Requirements

• Must be able to obtain and maintain a Federal or DoD Public Trust; approved adjudication required prior to onboarding
• Active Public Trust or Suitability preferred
• Bachelor's degree in English, Journalism, Communications, Marketing, Advertising, or a business-related field
• Five (5) or more years of experience writing, editing, proofreading, and creative conception for marketing and communications materials intended for external audiences
• Proficiency in Microsoft Suite applications
• Experience consulting for or working in the DHS preferred
• Excellent written and verbal communication skills across all levels of business
• Ability to adapt quickly and develop successful professional relationships

Core Competencies

Demonstrates expertise in copywriting, editing, and creative conception for marketing and communications materials, with a strong focus on stakeholder engagement and multi-channel communication strategies. Proficient in developing metrics for evaluating campaign effectiveness and preparing materials for senior leadership discussions.

Highest-signal resume keywords

• Copywriting
• Editing
• Stakeholder Engagement
• Microsoft Suite Proficiency
• Public Trust Certification

ATS Optimization Keywords

Hard Skills

• Copywriting
• Editing
• Proofreading
• Creative Conception
• Marketing Communications
• Metrics Development
• Stakeholder Analysis
• Journey Mapping
• Multi-Channel Communications
• Campaign Effectiveness Evaluation

Soft Skills

• Excellent Written Communication
• Excellent Verbal Communication
• Adaptability
• Relationship Building

Certifications & Qualifications

• Federal Public Trust
• DoD Public Trust

Industry Keywords

• USCIS
• DHS
• Defense and Security
• Marketing
• Communications