Senior Consumer Web Strategy & Digital Experience Lead

Ford

Dearborn (MI)

Hybrid

USD 116,000 - 218,000

Full time

8 days ago

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Benefits offered by this job

Medical, dental, vision coverage

Flexible family care days

Adoption & fertility support

Vehicle discount program for employees

Job summary

Ford Motor Company seeks a strategic Consumer Web Manager to guide Ford’s Discover/Shop websites. You’ll align product, brand, and marketing priorities with analytics, UX, and agency partners to deliver engaging, measurable digital experiences that support the shopping journey.

You will lead campaigns, manage content strategy, and drive AI-enabled personalization, collaboration across teams, and high-impact launches in a hybrid work model. Salary ranges reflect leadership level and market value.

Qualifications

Bachelor's degree in marketing, communications, or related field.
Minimum of 10 years in automotive/brand/digital marketing or related field.
10+ years of progressively responsible digital experience leading cross-functional initiatives.

Responsibilities

Lead translation of priorities into integrated digital marketing strategies and campaigns.
Serve as senior cross-functional lead across multiple teams for website strategy and execution.
Own campaign planning and go-to-market execution for major launches and promotions.
Direct agency teams to translate brand stories into Tier 1 digital assets.
Lead content strategy for vehicle and feature content informed by consumer insights.
Partner with Analytics to advance test-and-learn plans and personalization.
Translate data into consumer-friendly messaging and briefs for agencies.
Apply AI tools to enhance content development and personalization.
Monitor competitors and translate learnings into recommendations for Ford leadership.
Oversee day-to-day core website operations and delivery through collaboration.