Senior Consumer PR Lead: Lifestyle & Media

Jonesworks; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Unlimited PTO

Summer Fridays

Extended PTO for December/January

Bonus incentives

Job summary

JONESWORKS is seeking a Senior Account Executive (Consumer + Lifestyle) to join our New York office. The role focuses on developing and executing integrated PR campaigns and driving strong media relations for consumer and lifestyle clients.

The ideal candidate is a seasoned communications professional with experience in influencer and celebrity activations, strategic counsel, and cross-functional collaboration to align client objectives with impactful strategies.

Qualifications

• 3–5 years of PR experience with lifestyle/consumer clients.
• BA or BS in Public Relations, Communications, Marketing, or related field.
• Strong media relations with consumer lifestyle, trade and business media.
• Extremely organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills and ability to take direction.

Responsibilities

• Develop and implement integrated PR campaigns and creative strategies for client objectives.
• Draft and finalize media materials, pitches, press releases, and client communications.
• Monitor media trends and translate them into actionable insights.
• Create target media and influencer lists and manage earned media calendars.
• Lead day-to-day client public relations activities and coordinate with clients, partners, and brands.
• Support campaigns through social platforms and digital influencers.

Skills

Media relations

Campaign management

Strategic counsel

Organizational skills

Education

BA/BS in Public Relations, Communications, Marketing

Job description

JONESWORKS is seeking a Senior Account Executive (Consumer + Lifestyle) to join our New York office. The role focuses on developing and executing integrated PR campaigns and driving strong media relations for consumer and lifestyle clients.

The ideal candidate is a seasoned communications professional with experience in influencer and celebrity activations, strategic counsel, and cross-functional collaboration to align client objectives with impactful strategies.