Senior Account Executive, Consumer & Lifestyle

Jonesworks; New York (NY); On-site; USD 70,000 - 110,000; Full time

Benefits offered by this job

Medical

Dental

Vision

401(k)

Unlimited PTO

Summer Fridays

Extended PTO for December/January

Bonus incentives

Job summary

JONESWORKS is seeking a Senior Account Executive (Consumer + Lifestyle) to join our New York office. The role focuses on developing and executing integrated PR campaigns and driving strong media relations for consumer and lifestyle clients.

The ideal candidate is a seasoned communications professional with experience in influencer and celebrity activations, strategic counsel, and cross-functional collaboration to align client objectives with impactful strategies.

Qualifications

• 3–5 years of PR experience with lifestyle/consumer clients.
• BA or BS in Public Relations, Communications, Marketing, or related field.
• Strong media relations with consumer lifestyle, trade and business media.
• Extremely organized, detail-oriented, and able to manage multiple projects in a fast-paced environment.
• Excellent written and verbal communication skills and ability to take direction.

Responsibilities

• Develop and implement integrated PR campaigns and creative strategies for client objectives.
• Draft and finalize media materials, pitches, press releases, and client communications.
• Monitor media trends and translate them into actionable insights.
• Create target media and influencer lists and manage earned media calendars.
• Lead day-to-day client public relations activities and coordinate with clients, partners, and brands.
• Support campaigns through social platforms and digital influencers.

Skills

Media relations

Campaign management

Strategic counsel

Organizational skills

Education

BA/BS in Public Relations, Communications, Marketing

Job description

Senior Account Executive, Consumer + Lifestyle –

JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Senior Account Executive (Consumer + Lifestyle) in our New York office.

The ideal candidate will be a seasoned media communications professional who has experience in developing and implementing successful, integrated PR campaigns, including breakthrough media relations, leveraging social media, and activating top-tier influencers and celebrities for consumer and lifestyle clients. Candidate must have a deep understanding of the ever-changing media landscape and the ability to provide strategic counsel, internally and externally, to successfully align our client’s objectives with an impactful communications strategy.

Core Responsibilities

• Support the development of creative, innovative, results-driven communications strategies and programs to support client objectives
• Drafts, edits and is responsible for finalizing necessary media and client-facing materials, including client communications, pitches, press releases, agendas, etc.
• Keeping your finger on the pulse of the latest industry and media trends and translating them to actionable insights and recommendations
• Creates and qualifies target media and influencer lists with minimal review or directive needed
• Oversee execution of earned media calendar, developing story ideas and creative pitches for targeted media, aggressively pursuing new angles and opportunities
• Proven ability to place features, trend round-ups and items in quality media outlets to strategically position consumer and lifestyle clients
• Actively networks with media across entertainment, lifestyle, business, trade, and consumer outlets and maintains strong relationships
• Lead communication and coordination with clients, outside partners, agencies, and brands acting as day-to-day client contact when appropriate
• Support integrated client campaigns through a demonstrated, working knowledge of social influence, emerging digital platforms, and creative problem solving
• Lead daily client public relations account activities, including developing and managing weekly timelines and action plans to effectively execute campaigns and ensure that all deadlines are met
• Vet inbound opportunities for clients and help evaluate opportunities against client objectives
• Staff client activations/events such as interviews, press tours, red carpets, photo and content shoots, media days, etc.
• Maintain sound judgment and discretion when handling sensitive and confidential information

Requirements

• 3-5 years of relevant PR experience across a variety of lifestyle and consumer clients with deep expertise
• BA or BS in Public Relations, Communications, Marketing, or related field
• Strong media relations with consumer lifestyle, trade and business media
• Extremely organized, detail-oriented, and able to execute multiple projects simultaneously in a high-pressure, fast-paced environment
• Exceptional written and verbal communication skills and demonstrated ability to communicate efficiently and effectively
• Ability to take and apply direction from supervisors
• Effectively manages time, meets deadlines and works with supervisors to manage priorities
• JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!

***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***