Director, Consumer & Lifestyle

JONESWORKS; New York (NY); On-site; USD 140,000 - 210,000; Full time

Benefits offered by this job

Medical, dental, vision coverage

401(K)

Unlimited Paid Time Off

Summer Fridays

Extended PTO for December/January

Bonus incentives

Job summary

JONESWORKS seeks a driven Director of Consumer + Lifestyle to lead strategic public relations and marketing campaigns for entertainment and talent clients. You will guide senior counsel, manage a diverse team, and secure high‑impact media placements to maximize earned media ROI.

You will oversee communications strategy, coordinate cross‑functional teams, and ensure timely execution of campaigns that expand client visibility and market presence in a dynamic media landscape.

Qualifications

• 10+ years working in consumer public relations.
• Experience delivering consumer PR and brand campaigns across entertainment and talent clients.
• Strong media relationships across lifestyle, entertainment, and trade.
• Proven ability to lead junior-to-senior teams and meet deadlines.

Responsibilities

• Support the Managing Director in developing strategic long‑lead plans and launches.
• Develop and lead creative, results‑driven PR programs to support client objectives.
• Secure high‑level features and placements to position brands as thought leaders.
• Act as senior counsel to clients and align objectives with earned media ROI.
• Mentor and manage Directors, Senior AEs, and other team members.

Skills

Leadership

Media relations

Team management

Strategic communications

Job description

Director, Consumer + Lifestyle - JONESWORKS, strategy-driven communications, marketing, and management agency, is seeking a driven, creative, and highly organized Director (Consumer + Lifestyle). The ideal candidate is a natural leader and a seasoned publicist with experience driving, managing, and executing impactful PR and marketing campaigns for entertainment and talent clients. The candidate must think big picture, have an extensive client management background, and deeply understand the ever-changing media and entertainment landscape. In addition, the candidate can lead strategic counsel, internally and externally, to successfully align our client’s objectives with impactful earned media ROI.

Core Responsibilities

• Support the Managing Director in the development and execution of strategic long‑lead plans that support our clients’ objectives and launches.
• Support strategic development for organic and new business growth with deck development and client presentations.
• Develop and lead creative and innovative, results‑driven public relations programs to support client objectives and launches/activations.
• Leverage a network of media relations to secure high‑level features and placements that position brands as thought leaders and innovators in the industry.
• Act as senior counsel to client to address client needs thoughtfully and effectively.
• Proactively ideate on big‑picture ideas and press opportunities for our clients by identifying media trends.
• Drive the roll‑out of the client strategy and ensure team meets key deadlines to deliver impactful ROI.
• Maintain a consistent and in-depth understanding of clients’ businesses along with their respective industries; pro‑actively monitor news and trends that may impact clients, and counsel account teams and clients on how to best to respond to these developments.
• Spearhead client thought leadership such as conferences and Op‑eds.
• Oversee the creation of original materials such as press releases, features, and Op‑eds with little oversight.
• Manage Directors, Account Supervisors, Senior Account Executives, Account Executives, Account Coordinators, and Interns with a positive and proactive attitude.
• Contribute to development of standard operating procedures to evolve team processes.
• Maintain sound judgment and discretion when handling sensitive and confidential information.

Requirements

• 10+ years working in consumer public relations.
• Seamless management of all PR deliverables associated with a client, on all timelines, with inputs from a wide variety of different directions and stakeholders.
• Experience with consumer media relations, brand development and execution of creative and strategic communication plans.
• Strong media relationships across lifestyle, entertainment, and trade.
• Ability to manage a team of Junior Level executives through clear communication and direction.
• Meets deadlines without sacrificing quality.

Benefits

• JONESWORKS offers medical, dental, vision and 401(K), unlimited Paid Time Off, Summer Fridays, Extended PTO for December/January holiday, bonus incentives and other perks!
• ***We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.***