Senior Consumer Marketing & Growth Strategist

Phoenix Children's Hospital, Inc.; Phoenix (AZ); On-site; USD 110,000 - 170,000; Full time

Job summary

Phoenix Children's Hospital, Inc. is seeking a Senior Consumer Strategies Manager to lead marketing of pediatric specialties, facilities and providers, driving patient acquisition, retention and brand loyalty.

Reports to the Director of Marketing in a data-driven, consumer-focused team. Responsibilities include developing annual service-line plans, managing digital content and campaigns, coordinating physician communications, and overseeing research and KPI reporting to leaders.

Qualifications

• Bachelor’s degree in Marketing, Business or related field required.
• 8+ years in marketing, advertising, communications or public relations.
• Experience tracking, analyzing and reporting advertising campaign performance.
• Proven ability to develop integrated marketing plans across digital and traditional channels.
• Strong project management and multitasking capabilities.
• Excellent written and verbal communication; ethical professional conduct.

Responsibilities

• Develops and executes annual service-line marketing plans with KPIs and patient acquisition/retention focus.
• Manages service line digital content (including online physician bios) and blogs; develops physician communications.
• Oversees service line advertising campaigns and paid media initiatives with operational readiness for launches.
• Monitors SEM results and collaborates with digital teams for analytics and website readiness.
• Develops and manages service line marketing budgets; tracks campaigns and reports to leadership.
• Collaborates with Consumer Strategies Specialist to execute patient communications and targeted physician marketing.

Skills

Project management

Problem solving

Relationship building

Communication

Ethical conduct

Education

Bachelor’s degree in Marketing/Business or related field

Job description

Phoenix Children's Hospital, Inc. is seeking a Senior Consumer Strategies Manager to lead marketing of pediatric specialties, facilities and providers, driving patient acquisition, retention and brand loyalty.

Reports to the Director of Marketing in a data-driven, consumer-focused team. Responsibilities include developing annual service-line plans, managing digital content and campaigns, coordinating physician communications, and overseeing research and KPI reporting to leaders.