Sr Consumer Strategies Manager

Phoenix Children's; Phoenix (AZ); On-site; USD 120,000 - 180,000; Full time

Job summary

Phoenix Children’s is seeking a Sr Consumer Strategies Manager to lead data-driven marketing initiatives, focusing on patient acquisition, retention and brand growth for its pediatric services. The role reports to the Director of Marketing and collaborates across provider areas to optimize campaigns, content, and consumer experience.

The position emphasizes strategic planning, budget oversight and performance analytics to enhance loyalty, engagement and revenue across service lines.

Responsibilities

• Develops annual service line marketing plans with focus on patient acquisition and retention using data and KPIs.
• Manages service line digital content including online physician bios and blogs.
• Develops communications to referring physicians to educate and generate new patient referrals.
• Oversees consumer or physician research initiatives and reports results to improve the consumer experience.
• Serves as Marketing’s primary contact for service lines and related programs.
• Oversees ad campaigns and other marketing initiatives with paid media, ensuring readiness for patient journeys.
• Analyzes industry and service line trends to inform strategies and decisions.
• Monitors digital marketing performance and coordinates with the Digital Services team on budget and website readiness.

Job description

Sr Consumer Strategies Manager

Department: CORP | Marketing

Location: Phoenix

Shift: Mon-Fri, Days, 8am-5pm

Category: Communications/PR/Publications

Posting #: 1061233

Employee Type: Full-Time

Position Summary

As a key member of Phoenix Children’s Marketing team, the Senior Consumer Strategies Manager plays an integral role in marketing Phoenix Children’s medial specialties, facilities, physicians and other providers, as well as other offerings to acquire new patients, retain existing ones, enhance loyalty and build the brand. Reporting to the Director of Marketing, this individual plays a key role in contributing to a consumer-focused, data-driven marketing approach at Phoenix Children`s. This team member develops and executes strategic marketing plans, ad campaigns and other marketing initiatives to increase revenue and profitability, while increasing brand awareness, perception, engagement and loyalty to the organization.

Position Duties

Annual Marketing & Communications Planning

• Annual Marketing & Communications Planning

• I. Develops and executes the annual service line strategic marketing plan(s), with distinct focus on patient acquisition and retention, utilizing financial, operational and market share data and analytics to prioritize efforts and to develop goals, strategies and KPIs.

• II. Manages service line digital content (including online physician bios) and social media content, including blogs.

• III. Develops communications to referring/potential referring physicians to educate and/or generate new patient acquisition and patient retention.

• IV. Oversees consumer or physician research initiatives of their respective service line(s), as well as the reporting of results and follow-up strategies to enhance the consumer experience.

• V. Serves as Marketing’s point of contact for key service line(s) and additional medical programs, services or initiatives.

Ad Campaigns & Other Key Marketing Initiatives

• I. Serves as the point of contact for the respective service line(s) operational and physician leadership. This individual manages the development and execution of all service line ad campaigns and other key marketing initiatives with paid media.

• II. Oversees operational readiness before the launch of any ad/marketing campaign to ensure a seamless patient journey. Must be able to pivot due to changes in access or quality, or a significant increase/decrease in volumes.

• III. Takes a metrics-driven approach to developing and executing marketing strategies with an eye for creativity.

• IV. Working under the direction of the Director of Marketing, this team member continually analyzes and monitors industry and service line trends.

Digital Marketing

• I. Monitors SEM results reports, participating actively in digital agency calls to flag opportunities or concerns, and make adjustments accordingly.

• II. Works with the Digital Services team for budget, analytics and website readiness.

Budget & Monitoring

• I. Develops and manages service line marketing budget.

• II. Is responsible for tracking and measuring all campaigns/activities; provides quarterly updates/reports to service line operational leaders, physicians and other key stakeholders.

Service Line Patient and Physician Marketing and Communications

• I. Works with the Consumer Strategies Specialist in developing and executing:
  • Patient communications on program openings/closures, quality issues, new/departing physicians, etc.
  • Marketing to targeted referring/potential referring physicians to educate and/or generate new patient referrals.
  • Patient marketing materials for that service line.

• Performs miscellaneous job related duties as requested.

Phoenix Children's Mission, Vision, & Values

Mission

To advance hope, healing and the best healthcare for children and their families

Vision

Phoenix Children's will be the leading pediatric health system in the Southwest, nationally recognized for exceptional care, innovative research and advanced medical education.

We realize this vision by:

• Offering the most comprehensive care across ages, communities and specialties


• Investing in innovative research, including emerging treatments, tools and technologies


• Advancing education and training to shape the next generation of clinical leaders


• Advocating for the health and well-being of children and families

Values

• We place children and families at the center of all we do


• We deliver exceptional care, every day and in every way


• We collaborate with colleagues, partners and communities to amplify our impact


• We set the standards of pediatric healthcare today, and innovate for the future


• We are accountable for making the highest quality care accessible and affordable