Senior Consumer Growth Strategist

Phoenix Children's Hospital, Inc.; Phoenix, Northern (AZ, KY); Hybrid; USD 110,000 - 150,000; Full time

Job summary

Phoenix Children's Hospital, Inc. is seeking a Senior Consumer Strategies Manager to lead marketing across pediatric specialties, facilities, physicians and offerings. You will drive patient acquisition, retention and brand loyalty while overseeing data-driven strategies and campaigns.

The role reports to the Director of Marketing and focuses on measurable outcomes, cross-functional collaboration and patient-centered growth within a leading pediatric health system in Phoenix.

Qualifications

• Bachelor’s degree in Marketing, Business or closely related field.
• Eight or more years experience in marketing, advertising, communications or public relations.
• Proven tracking, analysis and reporting of advertising campaign performance.
• Proven experience developing integrated marketing plans for digital and traditional marketing.
• Strong project management, multitasking and decision-making skills.
• Ability to thrive in a fast-paced environment.
• Demonstrates ability to build internal and external relationships.
• Excellent written and verbal communication skills.
• Commitment to ethical and professional conduct.

Responsibilities

• Develops and executes annual service line marketing plans with focus on patient acquisition and retention.
• Manages service line digital content and social media content, including blogs.
• Develops communications to referring physicians to educate and generate new patient acquisition.
• Oversees consumer or physician research initiatives and reports results and follow-up strategies.
• Serves as Marketing’s point of contact for service lines and programs.
• Manages development and execution of service line ad campaigns with paid media.
• Ensures operational readiness before campaign launches and adapts to access or volume changes.
• Analyzes industry and service line trends and maintains a metrics-driven approach.
• Monitors digital marketing performance and collaborates with the Digital Services team.
• Develops and manages service line marketing budget and provides quarterly updates.

Skills

Project management

Multitasking

Communication

Team player

Ethical conduct

Education

Bachelor's degree in Marketing or related field

Job description

Phoenix Children's Hospital, Inc. is seeking a Senior Consumer Strategies Manager to lead marketing across pediatric specialties, facilities, physicians and offerings. You will drive patient acquisition, retention and brand loyalty while overseeing data-driven strategies and campaigns.

The role reports to the Director of Marketing and focuses on measurable outcomes, cross-functional collaboration and patient-centered growth within a leading pediatric health system in Phoenix.