Senior Consumer Insights & Trend Lead

DiLuigi Foods

Rowley (MA)

On-site

USD 100,000 - 125,000

Full time

6 days ago

Be an early applicant

Get a reply from this employer

Your resume and cover letter, tailored to exactly what they’re hiring for.

Get past ATS filters

Job summary

DiLuigi Foods in Rowley, MA is seeking a Consumer Insights and Trend Intelligence Manager to lead consumer and market research, translate findings into actionable recommendations, and support product development and retailer-specific strategies.

The role collaborates with marketing, sales, and category teams, maintains dashboards, monitors industry trends, and presents data-driven briefs to leadership. A background in CPG/retail and a bachelor’s degree is required; advanced degree is a plus.

Qualifications

Strong consumer and customer insight skills to identify shopper needs.
Experience in market research and consumer behavior analysis.
Robust analytical skills with the ability to synthesize data and present findings.
Experience using research and analytics tools (surveys, dashboards, Excel, BI).
Ability to create concise, visually engaging presentations for non-technical audiences.
Collaborates with marketing, sales, category management, and product teams.
Background in consumer packaged goods, food, or retail is preferred.
Bachelor's degree in Marketing, Business, Statistics, Psychology, or related field; advanced degree is a plus.

Responsibilities

Plan and execute consumer and market research projects.
Analyze quantitative and qualitative data and translate findings into recommendations.
Develop insight-driven presentations for leadership and teams.
Collaborate with cross-functional partners to shape innovation pipelines.
Monitor industry reports and competitive activity.
Maintain dashboards and reporting tools.
Support retailer-specific strategies.