Consumer Insights and Trend Intelligence Manager

DiLuigi Foods; Rowley (MA); On-site; USD 100,000 - 125,000; Full time

Job summary

DiLuigi Foods in Rowley, MA is seeking a Consumer Insights and Trend Intelligence Manager to lead consumer and market research, translate findings into actionable recommendations, and support product development and retailer-specific strategies.

The role collaborates with marketing, sales, and category teams, maintains dashboards, monitors industry trends, and presents data-driven briefs to leadership. A background in CPG/retail and a bachelor’s degree is required; advanced degree is a plus.

Qualifications

• Strong consumer and customer insight skills to identify shopper needs.
• Experience in market research and consumer behavior analysis.
• Robust analytical skills with the ability to synthesize data and present findings.
• Experience using research and analytics tools (surveys, dashboards, Excel, BI).
• Ability to create concise, visually engaging presentations for non-technical audiences.
• Collaborates with marketing, sales, category management, and product teams.
• Background in consumer packaged goods, food, or retail is preferred.
• Bachelor's degree in Marketing, Business, Statistics, Psychology, or related field; advanced degree is a plus.

Responsibilities

• Plan and execute consumer and market research projects.
• Analyze quantitative and qualitative data and translate findings into recommendations.
• Develop insight-driven presentations for leadership and teams.
• Collaborate with cross-functional partners to shape innovation pipelines.
• Monitor industry reports and competitive activity.
• Maintain dashboards and reporting tools.
• Support retailer-specific strategies.

Skills

Consumer insights

Market research

Data analysis

Dashboards & BI tools

Cross-functional collaboration

Presentation skills

CPG/retail background

Education

Bachelor's degree in Marketing/Business/Statistics/Psychology

Advanced degree is a plus

Tools

Excel

BI tools

Job description

Company Description DiLuigi Foods is a purveyor of fine quality meat and poultry products, serving primarily the retail grocery sector. The company produces sausages, ground items including conventional, natural, and value-added patties, as well as marinated chicken, pork, and beef. DiLuigi Foods also offers whole muscle cuts and a variety of oven-ready entrée products designed for convenience and consistency. Team members join a business focused on product quality, food safety, and strong partnerships with grocery retailers.

Role Description The Consumer Insights and Trend Intelligence Manager is a full-time, on-site role based in Rowley, MA. This role is responsible for planning and executing consumer and market research projects to understand shopper preferences, product usage, and emerging trends in meat and poultry. Day-to-day activities include analyzing quantitative and qualitative data, translating findings into clear recommendations, and developing insight-driven presentations for leadership, sales, and product development teams. The manager collaborates closely with cross-functional partners to shape innovation pipelines, optimize existing product lines, and support retailer-specific strategies. The role also involves monitoring industry reports and competitive activity, maintaining dashboards and reporting tools, and helping DiLuigi Foods stay ahead of evolving consumer behavior.

Qualifications

• Strong Consumer Insight and Customer Insight skills to identify needs, motivations, and preferences across key shopper segments.
• Experience in Market Research and Consumer Behavior analysis, including designing studies and interpreting data to inform business decisions.
• Robust Analytical Skills, with the ability to work with datasets, synthesize findings, and present clear, data-backed recommendations.
• Experience using research and analytics tools (e.g., survey platforms, syndicated data, dashboards, Excel, or BI tools).
• Ability to create concise, visually engaging presentations and reports for non-technical audiences.
• Demonstrated collaboration skills with cross-functional teams such as marketing, sales, category management, and product development.
• Background in consumer packaged goods, food, or retail grocery is strongly preferred.
• Bachelor's degree in Marketing, Business, Statistics, Psychology, or a related field; advanced degree is a plus.
• Comfort working on-site in a manufacturing and office environment, with strong organizational and time-management capabilities.

Salary range: $100,000 to $125,000 annually