Senior Consumer Insights Strategist

BarkleyOKRP; Kansas City (MO); On-site; USD 85,000 - 120,000; Full time

Job summary

BarkleyOKRP in Kansas City seeks a Senior Intelligence Analyst to drive consumer research for clients and prospects, synthesize results, and deliver actionable recommendations that shape strategic business decisions. You will partner with Strategy and Intelligence teams, support primary/secondary research, data mining, visualization, and brand performance tracking to meet client goals.

The role emphasizes rapid learning, meticulous attention to detail, and clear communication with colleagues and

Qualifications

• BS/BA in Marketing, Market Research, Data Analytics, Statistics, Psychology, Sociology or related degree.
• 4+ years of experience in marketing, consumer insights/research or professional consulting.
• Ability to navigate, utilize and analyze raw data files using analysis software such as SPSS or R.
• Ability to deliver actionable business recommendations, influencing decisions and driving results.
• Experience with data mining, segmentation, or predictive modeling using large, research or marketing databases.
• Experience with survey design and programming (e.g., Alchemer/SurveyGizmo, Sawtooth, Qualtrics, Decipher/Forsta, SurveyMonkey).

Responsibilities

• Work with clients and brand strategists to design and execute research that answers critical business questions.
• Lead the preparation of summaries and reports of findings from consumer analyses.
• Highlight critical insights from research and help translate findings into strategy and concrete actions.
• Lead the creation, programming and launch of surveys to gather consumer information.
• Analyze data using univariate and multivariate techniques to uncover insights.
• Prepare crosstab reports to summarize survey data.
• Synthesize secondary sources to inform survey content or decisions.
• Mentor junior team members on research best practices and methodology.

Skills

Research design

Data analysis

Survey programming

Data visualization

Stakeholder communication

Education

BS/BA in Marketing

Statistics or Data Analytics

Tools

SPSS

R

MarketSight

Wincross

Qualtrics

Alchemer

Job description

BarkleyOKRP in Kansas City seeks a Senior Intelligence Analyst to drive consumer research for clients and prospects, synthesize results, and deliver actionable recommendations that shape strategic business decisions. You will partner with Strategy and Intelligence teams, support primary/secondary research, data mining, visualization, and brand performance tracking to meet client goals.

The role emphasizes rapid learning, meticulous attention to detail, and clear communication with colleagues and