Integrated Marketing & Media Strategy Lead

SC Johnson; Racine (WI); Hybrid; USD 90,000 - 140,000; Full time

Job summary

SC Johnson in Racine, WI, is seeking a Manager, Media and Integrated Marketing to translate brand and business strategy into integrated marketing plans across paid, owned and earned channels. You will partner with Marketers and cross-functional teams to align media investments with business goals and drive measurable growth.

You will shape total media strategy, oversee allocation across digital, retail media and emerging platforms, and collaborate with agencies to optimize performance and impact.

Qualifications

• Bachelor’s degree and 7+ years of experience in integrated marketing, media, communications or related disciplines.
• Experience connecting marketing strategy and investment to brand and business outcomes.

Responsibilities

• Partner with Marketers to translate brand and business priorities into integrated marketing strategies and plans across paid, owned and earned.
• Drive smarter allocation of total paid investment across digital, retail media, commerce and emerging platforms.
• Build and leverage strategic external partnerships across key media, technology, commerce and retail partners to unlock new capabilities and value.

Job description

SC Johnson in Racine, WI, is seeking a Manager, Media and Integrated Marketing to translate brand and business strategy into integrated marketing plans across paid, owned and earned channels. You will partner with Marketers and cross-functional teams to align media investments with business goals and drive measurable growth.

You will shape total media strategy, oversee allocation across digital, retail media and emerging platforms, and collaborate with agencies to optimize performance and impact.