Senior Consumer Insights Analyst

Kohl's; Wisconsin; Hybrid; USD 70,000 - 110,000; Full time

Job summary

Kohl's in Menomonee Falls, WI seeks a consumer insights professional to implement, interpret and manage quantitative and qualitative research supporting growth plans. You will collaborate with marketing, merchandising, product development and digital/technology to guide decisions through insights.

You’ll design and deliver studies, generate statistical data, and prepare analyses to provide actionable business recommendations.

Qualifications

• Bachelor’s Degree and 4+ years of experience in conducting marketing research or applying market research to develop corporate strategy.
• Proficiency using Microsoft Office/Google Suite.
• MBA or Master’s in Statistics, Economics, or other relevant degree preferred.

Responsibilities

• Design, manage and deliver results of consumer research studies and custom-designed strategic and tactical studies.
• Generate statistical data from quantitative studies and insights from qualitative research, and prepare a written analysis of the research.
• Identify and communicate consumer insights to guide business decisions and strategy.
• Collaborate with marketing, merchandising, product development and digital/technology teams to translate insights into actions.
• Manage research projects, timelines, requirements and vendor relationships.

Skills

Marketing research

Data analysis

Stakeholder communication

Education

Bachelor’s Degree

MBA or Master’s in Statistics, Economics, or related field

Tools

Microsoft Office/Google Suite

SPSS

Job description

Role Specific Information

Job Description

This role is based at our Corporate Office in Menomonee Falls, WI. You’ll work onsite from Monday through Thursday, with the option to work remotely on Fridays.

About the Role

In this role, you will implement, interpret and manage assigned quantitative and qualitative consumer research, both strategic and tactical, to support Kohl’s growth plans and strategic initiatives. You will collaborate with internal customers from marketing, merchandising, product development and digital/technology to guide and inspire decisions through the use of consumer insights.

What You’ll Do

• Ensure that reports and analyses measure the tactical performance of key execution on consumer attitude and behavior succinctly and comprehensively
• Design, manage and deliver results of consumer research studies and custom-designed strategic and tactical studies
• Generate statistical data from quantitative studies and insights from qualitative research, and prepare a written analysis of the research
• Combine learning from quantitative and qualitative methodologies to provide actionable business recommendations
• Identify and communicate consumer insights in an actionable and inspiring manner
• Advise and consult with internal business partners to understand and clarify business and brand objectives
• Establish research scope, methodology and necessary resources
• Partner with outside vendors and Customer Insights Manager to develop research objectives and RFP as necessary
• Collaborate with Insights team members on projects and developing insights
• Manage research projects by communicating requirements, monitoring research activities, identifying and addressing potential concerns and ensuring deadlines are met
• Identify key consumer insights to guide and inspire marketing, merchandising and other key functional strategies and decisions that will strengthen Kohl’s brand and grow the business
• Consult on the development and execution of marketing, merchandising and other key functional initiatives by leveraging existing data and insights that anticipate consumer behavior
• Communicate written and verbal key findings and insights to internal partners and senior leadership
• Additional tasks may be assigned

What Skills You Have

Required

• Bachelor’s Degree and 4+ years of experience in conducting marketing research or applying market research to develop corporate strategy
• Proven proficiency using Microsoft Office/Google Suite

Preferred

• MBA or Master’s in Statistics, Economics, or other relevant degree
• Proficiency in SPSS (or other comparable statistical software)
• Knowledge and experience of research project management, utilizing syndicated data, managing customer panels, and advanced analytics
• Experience in corporate research or research supplier side

Essential Functions

The requirements listed below are representative of functions you will be required to perform, however you may be required to perform additional functions. Kohl’s may revise this job description from time to time. To perform this job successfully, you must be able to perform each essential function satisfactorily. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions, absent undue hardship.

• Ability to perform the accountabilities listed in the “What You’ll Do” Section
• Ability to maintain prompt and regular attendance as set by the company
• Ability to work at least 8 hours per day, occasionally longer when necessary to meet business needs, 5 days per week
• Ability to comply with dress code requirements
• Ability to learn and comply with all company policies, procedures, standards and guidelines
• Ability to give direction and receive, understand and proactively respond to direction from leadership and other company personnel
• Ability to work as part of a team and interact effectively and appropriately with others
• Ability to maintain composure and work in a fast paced environment while accomplishing multiple tasks within established timeframes
• Ability to satisfactorily complete company training programs
• Perform work in accordance with the Physical/Cognitive Requirements section

Physical/Cognitive Requirements

• Ability to use a personal computer for tasks such as communicating, preparing reports, etc.
• Ability to plan, prioritize and monitor activities across business units
• Ability to complete or oversee the completion of assigned projects in a timely manner
• Ability to comply with health and safety standards