Senior Consumer Insights Analyst — Data-Driven Storytelling

Versant Media; New York (NY); Hybrid; USD 100,000 - 120,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

401(k)

Paid leave

Employee discounts

Job summary

Versant Media is seeking a Consumer Insights Senior Analyst to advance data-driven understanding of audiences across our TV, streaming and digital properties. You will partner with the Data Insights & Strategic Analytics organization to leverage quantitative research, audience data and BI tools to measure brand performance, identify trends and deliver actionable recommendations.

You'll design, execute and analyze brand tracking, segmentation and market sizing studies; translate analyses into

Qualifications

• 2+ years of experience in consumer insights, marketing analytics, product analytics, BI or related field.
• Experience with large datasets and analytical problem solving.
• Knowledge of statistical methods and data integration across sources.

Responsibilities

• Collaborate with Consumer Insights and Data Insights teams on research needs.
• Design and analyze quantitative consumer studies: brand tracking, segmentation, benchmarking.
• Apply clustering, driver analysis, perceptual mapping and price testing.
• Create presentations and visuals to communicate findings clearly.
• Support end-to-end primary research from design to reporting.

Skills

Consumer Insights

Marketing Analytics

Data Analytics

SQL

Python/R

Education

Bachelor's degree

Tools

Qualtrics

MRI-Simmons

YouGov

Adobe Analytics

Displayr

Job description

Versant Media is seeking a Consumer Insights Senior Analyst to advance data-driven understanding of audiences across our TV, streaming and digital properties. You will partner with the Data Insights & Strategic Analytics organization to leverage quantitative research, audience data and BI tools to measure brand performance, identify trends and deliver actionable recommendations.

You'll design, execute and analyze brand tracking, segmentation and market sizing studies; translate analyses into