Senior Digital Analytics & Insights Strategist

Versant Media; New York (NY); Hybrid; USD 80,000 - 100,000; Full time

Benefits offered by this job

Hybrid: NYC office

Benefits package

Job summary

Versant Media in New York City is seeking a Senior Analyst to join the Digital Platform Analytics team. You will translate audience and subscriber data into actionable insights across the customer lifecycle and partner with cross-functional teams to inform product and editorial strategy.

The role focuses on building dashboards, defining KPIs, and supporting data-driven decisions, with a hybrid work model and competitive benefits.

Qualifications

• 3+ years of experience in digital analytics or related field.
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• job_summary_short
• <p>Versant Media in New York City is seeking a Senior Analyst for the Digital Platform Analytics team. You will leverage audience and subscriber data to uncover insights across the customer lifecycle, from acquisition to retention, and translate findings into actionable recommendations.</p><p>You will collaborate with Editorial, Product, Marketing, Engineering, and business teams to define KPIs, build dashboards, and support data-driven product decisions across MS NOW’s digital products.</p>
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• fulltime
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• hybrid
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• Senior Analyst in NYC hybrid: $80,000–$100,000 base salary with comprehensive benefits.
• estimated_low
• 80000
• estimated_medium
• 90000
• estimated_high
• 100000
• currency
• USD
• frequency
• yearly
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Responsibilities

• Conduct deep-dive analyses using SQL and analytics tools to identify trends and drivers of audience and subscriber behavior.
• Monitor subscription and digital performance metrics: acquisition, engagement, retention, and video performance.
• Partner with stakeholders to define KPIs and measurement frameworks for consistent analytics.
• Build and evolve dashboards and recurring reports for stakeholders to understand performance.
• Collaborate on data-driven hypotheses, measurement plans, and product recommendations.
• Develop audience segmentation and predictive capabilities with data teams.
• Communicate findings with clear narratives to senior leadership.

Skills

SQL

Excel

Databricks

Snowflake

Adobe Analytics

Google Analytics

Tableau

Looker

Amplitude

Experimentation

Tools

Databricks

Snowflake

Adobe Analytics

Google Analytics

Amplitude

Tableau

Looker

Omni

Job description

Versant Media in New York City is seeking a Senior Analyst to join the Digital Platform Analytics team. You will translate audience and subscriber data into actionable insights across the customer lifecycle and partner with cross-functional teams to inform product and editorial strategy.

The role focuses on building dashboards, defining KPIs, and supporting data-driven decisions, with a hybrid work model and competitive benefits.