Growth Marketing Manager — Hybrid/Remote

One Pass Solutions; United States; Hybrid; USD 90,000 - 130,000; Full time

Job summary

One Pass Solutions seeks a Marketing Manager to drive growth, awareness and engagement across consumer and business audiences. Lead integrated campaigns, develop client materials, and ensure brand consistency while meeting regulatory requirements.

The ideal candidate offers 4–6 years in marketing, with B2B2C and lead generation expertise, strong collaboration skills, and hands-on execution in a fast-paced environment.

Qualifications

• Bachelor's degree in Marketing, Communications, Business, or related field.
• 4-6 years of experience in marketing, brand management, demand generation, or related disciplines.
• Experience supporting B2B marketing and lead generation initiatives.
• Experience developing and executing B2B2C marketing campaigns.
• Experience creating marketing collateral, sales enablement materials, and client-facing communications.
• Experience partnering across cross-functional teams to drive marketing initiatives and business results.
• Strong project management skills with the ability to manage multiple priorities and deadlines.

Responsibilities

• Support demand generation programs targeted toward health plans, employers, brokers, and other strategic audiences.
• Develop and execute lead generation campaigns across digital, content, events, and partner channels.
• Partner with growth team to create marketing programs that accelerate pipeline growth.
• Measure marketing performance and report on key lead generation metrics, campaign effectiveness, and ROI.
• Develop client-specific marketing materials that support member acquisition, engagement, and retention.
• Customize campaign assets to align with client brands, audiences, and market needs.
• Manage production and distribution of marketing toolkits, communication materials, and enrollment resources.
• Collaborate with growth and account management teams to support key client initiatives and launches.
• Ensure all materials meet brand, compliance, and quality standards.
• Support development and execution of integrated marketing campaigns that drive awareness, consideration, and engagement for One Pass.
• Manage brand initiatives and ensure consistent messaging across all consumer touchpoints.
• Collaborate with creative, product, and digital teams to develop compelling marketing assets and campaigns.
• Help evolve brand positioning and value propositions based on market trends, customer insights, and business priorities.
• Monitor campaign performance and provide recommendations for optimization.
• Analyze campaign performance and customer behavior to identify trends, opportunities, and recommendations.
• Conduct competitive and market research to inform marketing strategies.
• Leverage data and insights to improve audience targeting, messaging, and marketing effectiveness.
• Track key performance indicators and communicate results to stakeholders.

Skills

B2B marketing

Brand management

Lead generation

Client-facing marketing

Cross-functional collaboration

Project management

Education

Bachelor's degree in Marketing/Communications/Business

Tools

Marketing automation

CRM systems

Digital marketing platforms

Job description

One Pass Solutions seeks a Marketing Manager to drive growth, awareness and engagement across consumer and business audiences. Lead integrated campaigns, develop client materials, and ensure brand consistency while meeting regulatory requirements.

The ideal candidate offers 4–6 years in marketing, with B2B2C and lead generation expertise, strong collaboration skills, and hands-on execution in a fast-paced environment.