Senior Console Partnerships & Creator Marketing Lead

Razer Inc.; Sacramento (CA); On-site; USD 125,000 - 218,000; Full time

Job summary

Razer Inc. is seeking a Senior Marketing Partnerships Manager for Console to lead creator, talent partnerships, esports, and athlete strategies across the Console division.

This role aims to increase product visibility, adoption, and revenue by shaping influencer programs for Console Audio, Controllers, and Mobile. You will recruit and manage Console creators, develop go-to-market plans, and drive campaigns across launches, seeding, and publisher partnerships.

Qualifications

• Minimum of 8 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred with experience in gaming a big plus.
• Experience developing and overseeing execution of marketing plans.
• Experience with PC or consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.
• Work independently, prioritize, and handle multiple tasks and projects concurrently.
• Strong administrative, organizational, and communication skills including ability to successfully interact with executive management.
• Preferred experience in working in a Global company with multiple stakeholders across different countries and time zones.
• Must have Microsoft Office Experience: Word, Excel, Outlook, PowerPoint.

Responsibilities

• Acting as the central marketing owner for the Console category partnerships across influencers, esports, talent, and athletes. This role aligns cross-functional marketing teams—including Regional and Global Marketing, KOLs, Social, Paid Media, Gaming Partnerships, Ecommerce, and Product Marketing—around common business objectives and measurable outcomes.
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs); partner with the Global Influencer and Regional teams to leverage the broader creator ecosystem and seeding programs while prioritizing Console business needs; and measure creator performance across awareness, engagement, conversion, and sales impact.
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact—increasing product visibility, adoption, and revenue.
• Lead development of go-to-market plans for influencer programs, and define influencer and partnership priorities for NPI launches, and sustain content, including creator seeding, KOL activations, and publisher and gaming partnership tie-ins.
• Lead development of go-to-market plans for FPS and Console game releases, esports leagues, and tournaments—identifying the key games, product benefits, and influencer and esports partners needed to position Razer in front of the console audience, working with the esports, business development, and global and regional marketing teams to drive execution.
• Manage high-profile creator and talent integrations from planning through execution—including negotiations, content coordination, activations, and product launches.
• Build and manage relationships with key gaming creators, streamers, esports organizations, athletes, entertainers, agents, and talent representatives across multiple verticals. Increasing the exposure for Razer’s brand voice, console products and partnerships.
• Set the seeding briefs and monthly seeding targets for both sustain and NPI launches, partnering with the Global Marketing team to ensure Console Seeding reaches its target audience across all regions.
• Develop strategic partnerships with game publishers and platform partners, capitalizing on major game launches, esports moments, and cultural gaming events.
• Manage feedback from influencers and pro players to inform and improve the Console product roadmap and share a clear point of view on how to innovate and lead in the console space.
• Partner cross-functionally across Paid Media, Regional & Global Marketing, Community, Brand, eCommerce, and Business Development teams—and external partners—to deliver cohesive global campaigns for the Console influencer program.
• Manage agency partners and oversee campaign execution to ensure work meets Razer's creative, operational, and business standards.
• Measure creator and campaign performance across awareness, engagement, conversion, revenue, and ROI, and recommend optimizations based on consumer insights and analytics.
• Lead marketing planning and business reviews, and present campaign performance and strategic recommendations to executive leadership.
• Operate effectively across multiple high-visibility initiatives simultaneously while navigating compressed timelines, shifting priorities, and fast-moving launch environments.
• Other duties as assigned.

Skills

Marketing strategy

Influencer marketing

Partnership management

Cross-functional collaboration

Communication

Education

College degree in marketing

Tools

Microsoft Office

Job description

Razer Inc. is seeking a Senior Marketing Partnerships Manager for Console to lead creator, talent partnerships, esports, and athlete strategies across the Console division.

This role aims to increase product visibility, adoption, and revenue by shaping influencer programs for Console Audio, Controllers, and Mobile. You will recruit and manage Console creators, develop go-to-market plans, and drive campaigns across launches, seeding, and publisher partnerships.