Senior Creator Partnerships Lead, Console & Esports

Razer; United States; On-site; USD 120,000 - 180,000; Full time

Job summary

Razer seeks a Senior Marketing Partnerships Manager (Console) to lead creator, talent partnerships, esports, and athlete strategies across the Console division. You will set program strategies to increase product visibility, adoption, and revenue.

You will partner with Global and Regional Marketing, Gaming Partnerships, and Product Marketing to deliver integrated influencer and esports campaigns, drive launches, and optimize performance across markets.

Qualifications

• 8+ years of product management and marketing experience in consumer electronics.
• Experience with influencer and creator programs.
• Gaming/console marketing experience is a plus.
• Strong cross-functional collaboration and communication skills.

Responsibilities

• Lead creator, influencer, esports, and athlete strategies across the Console division.
• Align cross-functional marketing teams to common objectives and measurable outcomes.
• Manage seeding, partnerships, and activations for Console campaigns.
• Develop go-to-market plans for influencer programs and NPI launches.
• Lead go-to-market planning for FPS and Console game releases and esports events.
• Negotiate with creators and manage campaigns from planning to execution.
• Build relationships with gaming creators, streamers, esports orgs, and talent representatives.

Skills

Influencer marketing

Creator & KOL partnerships

Esports partnerships

Campaign planning

Strategic leadership

Education

College degree in marketing or related discipline

Tools

Microsoft Office

Job description

Razer seeks a Senior Marketing Partnerships Manager (Console) to lead creator, talent partnerships, esports, and athlete strategies across the Console division. You will set program strategies to increase product visibility, adoption, and revenue.

You will partner with Global and Regional Marketing, Gaming Partnerships, and Product Marketing to deliver integrated influencer and esports campaigns, drive launches, and optimize performance across markets.