Global Console Partnerships Lead

Razer; United States; On-site; USD 125,000 - 218,000; Full time

Job summary

Razer is seeking a Senior Manager Marketing Partnerships (Console) to lead creator, influencer, esports, and athlete strategies across the Console division, driving programs that increase product visibility, adoption, and revenue.

You will align cross-functional teams and develop go-to-market plans for influencer programs, FPS and console game releases, and major campaigns, ensuring strategic direction and measurable outcomes across regions.

Qualifications

• Minimum of 8 years of product management and marketing experience in consumer electronics industry; streaming product line marketing experience highly preferred with experience in gaming a big plus.
• Experience developing and overseeing execution of marketing plans.
• Experience with PC or consumer electronics sales channels: retail, direct, online and distribution.
• Able to write marketing copy and provide design direction on creative including digital marketing, web merchandising, print ads, video, graphics, etc.
• Has previously developed detailed marketing plans and was involved in articulating the strategy and requirements for success.

Responsibilities

• Develop, own, and manage the creator, influencer, esports, and athlete strategies across the Console division—tied to the Console portfolio, NPI launches, partnerships, and major campaigns—including creator partnerships and campaign planning.
• Recruit and manage Console-focused creators, ambassadors, and key opinion leaders (KOLs); partner with the Global Influencer and Regional teams to leverage the broader creator ecosystem and seeding programs while prioritizing Console business needs; and measure creator performance across awareness, engagement, conversion, and sales impact.
• Translate brand and business objectives into measurable creator programs that drive audience engagement, conversation, and commercial impact—increasing product visibility, adoption, and revenue.
• Lead development of go-to-market plans for influencer programs, and define influencer and partnership priorities for NPI launches, and sustain content, including creator seeding, KOL activations, and publisher and gaming partnership tie-ins.
• Lead development of go-to-market plans for FPS and Console game releases, esports leagues, and tournaments—identifying the key games, product benefits, and influencer and esports partners needed to position Razer in front of the console audience, working with the esports, business development, and global and regional marketing teams to drive execution.

Skills

Marketing experience

Cross-functional collaboration

Communication skills

Executive management interaction

Global perspective

Education

Bachelor's degree in marketing or related discipline

Job description

Razer is seeking a Senior Manager Marketing Partnerships (Console) to lead creator, influencer, esports, and athlete strategies across the Console division, driving programs that increase product visibility, adoption, and revenue.

You will align cross-functional teams and develop go-to-market plans for influencer programs, FPS and console game releases, and major campaigns, ensuring strategic direction and measurable outcomes across regions.