Senior Console Creator Partnerships & Growth Lead

Razer Inc.; California City (CA); On-site; USD 125,000 - 218,000; Full time

Job summary

Razer Inc. in California is seeking a Senior Marketing Partnerships Manager (Console) to lead creator, influencer, esports, and athlete strategies across the Console division. You will develop go-to-market plans and coordinate cross-functional teams to drive awareness, engagement, and revenue.

The role requires 8+ years in product management and marketing in consumer electronics, with gaming experience preferred. Travel up to 25%.

Qualifications

• Minimum 8 years of product management and marketing in consumer electronics.
• Experience with PC/consumer electronics sales channels.
• Able to write marketing copy and provide design direction on creative.
• Has developed detailed marketing plans and articulated strategy requirements.
• Willing to travel up to 25%.

Responsibilities

• Lead creator, influencer, esports, and athlete strategies for the Console division.
• Coordinate cross-functional marketing teams around objectives and measurable outcomes.
• Develop go-to-market plans for influencer programs and launches.
• Lead development of FPS and Console game release plans and esports initiatives.
• Manage high-profile creator and talent integrations from planning through execution.
• Build relationships with gaming creators, streamers, esports orgs, and talent.
• Oversee seeding briefs and targets for sustenance and NPI launches.
• Measure performance and optimize campaigns based on insights.

Skills

Strategic marketing

Stakeholder management

Cross-functional leadership

Communication skills

Marketing analytics

Education

College degree in marketing

Tools

Microsoft Office

Job description

Razer Inc. in California is seeking a Senior Marketing Partnerships Manager (Console) to lead creator, influencer, esports, and athlete strategies across the Console division. You will develop go-to-market plans and coordinate cross-functional teams to drive awareness, engagement, and revenue.

The role requires 8+ years in product management and marketing in consumer electronics, with gaming experience preferred. Travel up to 25%.